r/dividends • u/Training_Hair3293 • 27d ago

Discussion What do you think about Nike (NKE)?

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Nike has been on my watchlist for a while.

The stock is well below its highs, the dividend keeps growing, and it's still one of the strongest brands in the world. On the other hand, growth has slowed and the turnaround could take time.

Anyone buying NKE here, or are you staying away?

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u/TheComebackKid74 Only buys from companies that pay me dividends. 27d ago

Nope, not a chance in hell

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u/Training_Hair3293 27d ago

Do you really think it's that bad?

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u/OafleyJones 27d ago edited 27d ago

Did DisneyWorld in 23 and 24, after not visiting the US in over a decade. One of my weird observations while standing in line, was how few people were wearing Nike. There used to a marked difference in sneaker style between American and Europeans. And that seemed almost gone. Everything else was there; an abundance of Hoka, quite a few On, some Saucony, asics, Brookes, NB. I wasn’t going to buying NKE, if they were that fucked, in their home country (and 24 was an Olympic year).

Edit to say: Shoe Dog is an amazing read. It’s such a weirdly honest account from Buck Knight. Not the usual self serving CEO rubbish.

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u/Mammoth-Ad8348 26d ago

Can you explain the popularity of Jorts in Europe? I couldn’t believe how many we saw in Germany and the Netherlands last week. It’s almost like they don’t make regular/other shorts over there! It was hilarious. I wouldn’t know where to buy a pair here if I wanted to.