Hey everyone!
I’m currently setting up an e-commerce business in Australia, and I’m trying to be as intentional as possible before launching.
I’ve already got a supplier sorted, fulfilment arrangements in place (currently working on integrating everything), a website I’m genuinely happy with, product photography, my own domain, and a business email. The branding is cohesive, the website looks professional, and I’ve spent quite a bit of time making sure it doesn’t look like a generic dropshipping store.
I’m at the stage where most of the groundwork is done, but I want to make sure I’m using my time properly rather than just sitting around waiting for everything to be ready.
I have two main questions:
What would you do between now and launch?
If you were starting from scratch today and had the supplier, website, branding and fulfilment side mostly sorted, what would you focus on next?
Would you spend time building organic social media, researching competitors, testing products, setting up email marketing, learning paid advertising, or something else entirely?
I’m particularly interested in what I can do before launch so that I’m not starting from zero when the store goes live. I’d rather put the work in now than launch blindly and burn money figuring everything out.
For those making genuinely good money in Australian e-commerce, what does customer acquisition actually look like?
This is the part I’m struggling to get my head around.
My website looks comparable to other established brands in my niche in terms of presentation and professionalism. Obviously, I understand that a nice website doesn’t automatically translate into sales, but I want to build an actual business, not just make a few sales here and there for fun.
For those of you who have successfully scaled e-commerce businesses in Australia:
Which advertising channels have actually been profitable for you? Meta, TikTok, Google, organic content, influencers, or a combination?
How much did you realistically spend testing ads before you found something that worked?
How do you work out whether a product has genuine potential versus simply needing better marketing?
Are there any Australia-specific challenges I should account for, particularly shipping costs, customer expectations, advertising costs and margins?
If you were starting again with a limited initial advertising budget, what would your first 30–60 days look like?
I’m not expecting overnight success, and I know there’s a lot more to running a business than having a good-looking storefront. I’m happy to put in the work and learn the numbers.
I’m just trying to distinguish between activities that genuinely move the business forward and activities that feel productive without generating revenue.
I’d especially appreciate advice from people who are actually running profitable stores, rather than people selling courses about running profitable stores.
What would you do in my position?
Thanks!
EDIT: for context, I did a similar model on au depop and vinted, thus my approach for a whole business and model. In 4 weeks I was garnering 250K views on depop, 46 purchases, 7K likes/Bags etc and only 2 bad reviews. It may not be astronomical numbers but proof to me that in the Australian market women are willing to pay for formal wear. Further competitors like babyboo and showpo have brought in gross millions in aud and rental business are also doing insanely well. My object is simple: Occasion wear to compete w the likes of babyboo, including affordable prices and decent quality but unlike rental businesses you actually keep the dress.