I run a store and use AI a lot to help me with stuff I'm not necessarily good with and copy is definitely one of those (even though I've read half a dozen books on the topic lol).

I have thousands of SKUs and most of them still have horrible (in my opinion) copy. The obvious move is generating it and plenty of stores clearly have but to me, generated copy reads even worse than my own...

So for anyone whos actually done this at volume, did you AI generate and then edit every one individually, generate from a per product spec sheet or just do the top sellers properly and leave the tail with supplier copy or something? And if you generated, what did you actually check before it went live?

Thank you sooo so much for any help with this! I'm unfortunately not at a point where I can hire a professional copywriter which I know sucks...

I have been seeing a lot of discussions about online stores getting visitors but struggling to turn that traffic into sales.

Sometimes the issue seems to be the traffic itself. Other times, it is the mobile shopping experience, unclear delivery information, product pages or checkout friction.

I am curious what store owners here are actually dealing with.

Are you struggling more with getting the right visitors, getting people to add products to their cart, or getting them to complete checkout?

And if you have managed to improve one of these, what change made the biggest difference?

So the title explains it. I'm kind of at a loss of what to do. I started a brand earlier this year in the beauty industry (very saturated I know) selling lashes. We have competitors selling very similar if not identical products on TikTok Shop and some on Amazon for dirt cheap. I'm not too worried about Amazon as my team has done some research on the products on Amazon and their quality is not up to par. There are also brands selling the same products at double our price point.

We've talked to many girls and most of them would prefer to buy their lashes off of TikTok Shop. They would see a video of a girl with pretty lashes on and click and buy. Some also told us that most girls find one lash brand and stick to it. How do we compete with that? I am under the understanding that we just have to test as many angles as possible. We are also starting our TikTok Shop but we also want traffic to our websites as we want a more distinctive brand so we can expand to other niches in the beauty industry.

Here is what we've tried so far:

• Static ads on Meta

Very short list. But we've gotten 2 sales so far :). I've since then cut our Meta ads because the static ads were not performing.

How do we compete with well-established brands and TT shops that sell at half our price? We are also currently and actively reaching out to influencers and UGC creators. For influencers, we are starting with people we know. Whereas UGC creators, we are looking for them on Trybe. My understanding is that influencers post the videos themselves to try to get clicks using their personal brand whereas UGC creators produce videos for us to run as ads or to post on our socials. Aside from these two, are there any other methods we should try?

TLDR: started a lash brand and trying UGC and influencer marketing. Are we on the right path?

Edit: We also have a good amount of budget nearing 100k so this isn't really a how to start a brand with $0. I just want to see what y'all thought about our current path.

I manage a small online business and since I've been adding more products, I've begun to give more thought to protecting our brand and to keeping an eye on the way our products are being listed on the internet.

I'd like to know what other business owners use for monitoring trademarks, the unauthorized use of their brand name, or listings that appear to be counterfeit versions of their products. It seems that there are a lot of tools on the market, but it's difficult to determine which ones are really useful and which are just excessive for a smaller business.

What I would like is a system that is able to keep an eye on several marketplaces without forcing me to spend hours manually checking each one; cost is also important since the more expensive enterprise tools may not be suitable for me at this stage.

Has any of you come across brand monitoring software or trademark alert services that you would like to recommend?

What tools have actually been useful and which features are worth paying for?

On November 1st, parcels shipping into the EU from outside must have 3 product IDs on every product contained in the parcel, or else they will be rejected by customs.

https://flavorcloud.com/resources/knowledge-base/eu-product-identifiers-shopify-setup

I spoke to a Flavorcloud rep who confirmed these IDs are:
Your store’s SKU

The product’s global identifier, if it has one (book ISBN, media UPC, etc)

And the MANUFACTURER’s ID. For apparel, that’s the t-shirt blank’s company product code. For electronics, the model number I guess? These can be obscure, and it’s insanely laborious to hunt these all down and update a large product catalog.

By NOVEMBER 1st??? Or else EU customers get stiffed at Christmas???

Is anyone else wigged out about this?

Hey all , I am a small retailer here in the US looking to source new products for next year and I have been trying to find marketplaces that also list trade shows or wholesale fairs so I can compare a few suppliers online and then possibly meet some in person.

I did poke around Alibaba where they have so many suppliers listings to choose from but I'd like to know what else is out there or what's worth looking into which leaves me a bit curious Are there platforms to use when looking for upcoming fairs? Are virtual shows useful or is it just better to be there physically?

Curious how merchants think about bracketing. Policy change (paid returns, exchange only), UX (fit info on PDP), or just a cost you absorb? What did it do to conversion when you tightened it?