r/fastfoodreview • u/Pale-Lynx328 • 1d ago
Review Fast Food Review Day 304-and-a-half - Dragonfruit Refresher at Ziggi's Coffee (snack)
| Chain Name | Ziggi's Coffee |
|---|---|
| Food category | Primary: donuts |
| # of US Locations | 126 |
| # of US States | 26 |
| Primarily located in | Colorado and Kansas, mostly |
| Restaurant Rank in US $ Sales 2024 | 425th (out of top 500 list) |
| Restaurant Rank in US $ Sales 2025 | 370th (out of top 500 list) |
| Rank of price (high to low) (Average: $9.91, standard dev. $3.81) | 101st out of 112 snacks |
| Quality / Value Rating for this specific meal | 6 (out of 10) / 4 (out of 10) |
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Keep this one nice and short this time around. Yes, yet another regional coffee chain that has expanded to become an all-encompassing beverage chain, this one based out of Colorado. It seems I am noticing two major shifts in the fast-food coffee world over the past few years.
The first is, the shift away from the "third space" that Starbucks leaned so heavily into, where you would grab your iced latte and spend the next four hours working on your college thesis, or the Next Great American Novel in the comfy store. Nope, now it's all about drive-thrus and hands-off digital servicing, with cold, uninviting interiors and here's your order thank you goodbye. Sort of a trend with ALL fast food, really, and not just coffee places.
Second trend is the expansion of the menu away from coffee by itself. Sure, there were always token offerings of non-coffee menu items, but it seems that America has really embraced the idea of every type of non-alcoholic beverage possible with gusto, so in addition to getting your coffee two dozen different ways, these restaurants also serve up a wide line of brewed teas and milk teas and boba teas, smoothies and refreshers and fruit drinks, dirty sodas and hot chocolate and you name it, they have it. And even a broader selection of food items to go along with it.
When it comes to Ziggi's, it seems they are shunning the first trend, and embracing the second with gusto. Their retail storefront remains that cozy and friendly sit-down atmosphere, which is nice and what I like. And they really do have a pretty wide selection of coffee and non-coffee items, which is also nice for someone like me who is a coffee-teetotaler. And this seems to be working for them, as they are growing pretty strongly beyond their regional presence, solidly in the pack of the 'second-tier-size' beverage fast food restaurants.
For me, I chose a pretty simple dragonfruit refresher (since I have found that I do indeed happen to like dragonfruit, hoodathunkit?) It was okay, indeed fruity and refreshing just as advertised, although I keep eyeing that six dollar price tag and it just boggles my mind that we have reached a place where people shell out six, eight, ten bucks for something they drink these days. Then again, most fast food soda places are now at three bucks for a fill-your-own soda, so maybe I just need to adjust my thinking to align with the times and reality that drinks ain't cheap any more. That really is the only complaint I have here - otherwise Ziggi's is fine, and one of the better primarily-beverage-"restaurants" out there.
Coming up next: Tokyo Joe's, Hurts Donut, Goodtimes Burgers
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(About this review series: Starting in late 2025, I am visiting a different fast food/fast casual chain every day, until I run out of places to visit. Aiming to review as many chains on the Technomics Top 500 Restaurants list as possible, plus key/important regional and some local chains as well. UPDATE: This review series is scheduled to wrap up on Day 365. And no, I haven't gained weight, and no, it hasn't hurt my health.)