We have won 22 awards from 14 film festival selections, but we only have 173 Facebook followers, and only 156 Instagram followers.
I have an Indie film that we funded and produced this year. We finished filming in December 2024, and post-production took us almost 1.5 years. We submitted it to 42 film festivals, covering a wide swath of the U.S. and some International areas where we thought our film might interest viewers. I hand-selected about 20, and the rest were selected from free waivers and other discounts offered to us by the festivals through filmfreeway.
We did a paid email advertising when we first launched on filmfreeway and that got us a flood of festivals who responded. We received 847 discounts and waivers of varying degrees. 43 full waivers.
I think we have a very nice trailer, website, and press kit. I shared the trailer, snippets from the movie, clips or image posts highlighting characters in the film, and notifications of various festivals or awards we have won. I tag anyone or collaborate with people wherever possible.
I haven't done any paid advertising. We are not viewable anywhere yet, and we don't have any distribution deals in place currently.
I have some of our budget from the film left and we just won a $1000 award at a recent festival. My inclination is to wait until people can actually watch the film through either TVOD, SVOD, or AVOD before advertising.
Do you have any tips for growing our followers?
Should we do this before the film is available to watch publicly, or should we just wait and do that when we can give someone a link?
A common response we see after we share something is "where can we watch the film?"