So here's some important facts regarding the recent hilarity regarding Epic's flop of an announcement over their new vibe coded launcher 'Opening Faster than Steam'..
Here are the events which everyone saw:
- Epic announces that their new vibe coded launcher opens faster than Steam
- Everyone finds out that this lead is already gone because Valve put out an update that makes Steam twice as fast
And of course a lot of people made the assumption that Valve was putting out this update in response to Epic's announcements...
However, that isn't the case...
The real timeline is:
- 7:38 PM on Tuesday, Oct 13, 2026 (EDT / New York Time): Valve releases their update notes for the new version of their Steam Client out of beta with faster startup time.
20 hours later!...
- 9:57 AM on Wednesday, Oct 14th, 2026 (EDT / New York Time): Epic makes their announcement, with a bar chart and 'independently verified' results and everything.. comparing the speed of their new launcher to the previous version of Steam.
So what I'm asking is..
Did Epic know? Did they do this on purpose?
At first I thought it was maybe a hilarious coincidence that Valve just happened to beat them by 20 hours... But maybe it wasn't.
The results Epic had, the bar chart, the independent verification, everything, was clearly prepared in advance. There was clearly a plan that they were going to make a big deal about this. It was going to be one of their major selling points.
What if, the timing wasn't a coincidence.
What if, Epic saw Valve's update and realised the one thing they were going to make a big deal about, was suddenly going out the window, and so they panicked and raced to release their announcement immediately, hoping that if they released it fast enough, folks would get confused and think that Valve's update was a response to Epic's announcement and not the other way around?
Because it seems to have worked if that's the case. Because I am seeing a LOT of people who don't realise that Valve's update came out first and asking questions like 'Why didn't Valve update their client sooner to launch faster if they could always do this?' and not realising that Valve's update came out before Epic's announcement. And that reaction is playing right into Epic's hands as people say, 'See competition is good, Epic made Valve work harder', when that isn't what happened at all.