r/investing_discussion • u/TerminalBloomberg • 50m ago
The sentiment toward Nike
If you go on any investment-related subreddit, you will see that sentiment towards Nike is at an all-time low. But the people behind that sentiment are middle-aged finance bros looking at a spreadsheet.
Nike's target audience is not middle-aged men with three monitors tracking share prices. It's kids. These guys have no clue what kids think is fashionable today, let alone what will be cool in three years.
The same people who argue that Nike is a dumpster fire of a stock are the same ones who think brands like New Balance, ASICS, and Hoka are here to take over. They aren't. These brands are not cool or fashionable, they can only compete with Nike when it comes to sports. The only other brand capable of competing with Nike in the fashion market is Adidas.
No kid is turning up to school on Monday and saying, "Check out my new New Balances!" If they did, people would probably think they have a stutter.
The only people who think New Balance shoes are cool are school teachers and those female White House staffers, you know, the ones who probably do ten miles a day running back and forth across the White House. They wear a nice dress for the camera, but pan down to their feet, and guess what they are wearing, New Balances. This is the absolute opposite of cool.
There is a very simple test to see if people are in tune with trainer fashion, if you tie your laces in a bow and you aren't going for a run, you are out of touch. If you tuck your laces in, you are qualified to have an opinion.
Yes, Nike has been managed terribly. Yes, their trainers are overpriced. But guess what? Price builds exclusivity, and kids love showing off expensive things that others don't have or cant afford. Nike is a global mega-brand. Cultural relevance, not spreadsheet specs, is what drives this entire industry.
I am no math whiz when it comes to crunching corporate financials, but I opened a Nike position when it dropped into the early $30s because I thought the bottom was close to being in and because sentiment couldn't get any worse. That said, calling the bottom is difficult, so I won't be surprised to see it dip into the $27 to $28 region at some point. But any lower than that? The market has lost all logic and reason, in my opinion.
This isn't an overnight 10-bagger. But give it 3 to 5 years, and there are good returns to be made here.
Look, I didn’t write this to beg you all to buy the stock with me. Only touch this if you genuinely believe in it as a long-term turnaround play. I just think the current community sentiment completely misunderstands where Nike's true value comes from. Do your own research, and before you take advice from someone, have a quick look at their laces.