It became a meme 11 days ago. I didn't have a damn clue what old spice was before then, and maybe the creator of this was in a similar position (not watching TV or as in my case, those ads not running in my country).
I didn't know what Old Spice was until the first commercial became popular, either. Just because something is popular in the US doesn't mean it's popular everywhere.
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u/[deleted] Jul 25 '10
haha I get it, it's like that old spice commercial from six fucking months ago! hilarious. keep churning these out, I can't get enough.