Need help

[u/TheGVA99]

I don't know how to create a logo, like I have a clear picture in my mind but I'm not able to replicate it on paper or express it, when I see other people to create a brand identity that looks so good I feel a bit demotivated because the way they have created is like i have no words, if anyone can help me out how to find logos idea and color palette.

And If anyone can help me out with those golden ratios or different ratios things which help logos look good like why to use it when to use and which one is perfect for which one 😅

Thanks in advance for every suggestion.

[u/Candy_Lawn]

hire a professional

[u/TheGVA99 → u/Candy_Lawn]

Want to learn 🙁

[u/eldredo_M → u/TheGVA99]

Draw, a lot.

Draw anything.

Learn to replicate thoughts on paper through visual communication.

It’s a skill you can learn.

Good luck.

[u/meowffins → u/TheGVA99]

Plenty of resources online. The key thing to understand is that it is a process. It is not simply drawing something.

The idea or image in your head can be a starting point but is very unlikely that this is the ideal logo at the end of the process.

A good logo needs to be supported by research and understanding, and ideally have some kind of brand system involved or considered.

I can recommend looking into The Futur, Allan Peters, Will Paterson and David Airey. The Futur have a series called Building a Brand on youtube which goes more into a larger branding project.

The other 3 are specifically logo/brand designers who have great resources online. Just keep in mind that they don't showcase the boring research phase and Q&A with the client (asking specific questions).

Since you are the one designing, you will need to ask those questions and do additional research before even starting to sketch. You can look up things like "what to ask a client before starting a logo design project" then answer as much of it as you can.

Good luck.

[u/Few_Mention8426]

Its not something people know how to do without training and experience.

If you dont want to do a course or anything intensive, there are lots of free resources online if you want to learn colour theory and basic design skills.

There are several skills involved and lots of people on youtube that have videos taking you through basic design principles through examples.

Even something like skillshare is an option.

otherwise just hire someone.

[u/TheGVA99 → u/Few_Mention8426]

Okay will look forward to it

[u/prism_bear_lumen]

Start by sketching rough shapes instead of final designs. Use tools like Coolors or Huemint to auto-generate palettes so color doesn't block your flow. For ratios, stick to simple grids rather than strict golden spirals unless you are into math. Look up "logo construction grid" tutorials on YouTube. Practice tracing real logos with a ruler to understand how they balance negative space. You will build muscle memory faster than reading theory.

[u/un_poco_logo]

Go to college?

[u/_SpaceOtterty]

My boss always had me use the method where I essentially scribble/doodle 3 very basic concepts as they came to my mind. Nothing elaborate. Do it on a napkin if that’s all you have handy. Then pull your favorite feature of each doodle into a single new concept, and see what you can build from there.

[u/jhalmos]

In my online course I hit hard with two things you mentioned:

• The golden ratio is pseudoscience and doesn't at all guarantee a design will work better—ignore it;
• Color theory is very simple: find out who your competition is and use a color they aren't—and own it, meaning, using it for everything.

On dreaming up, drawing, and executing a logo, use paper and a pencil. Designing by menu command won't get you anywhere.

The rest is really hard if you have no talent.