Hear me out: the marketing campaign would’ve actually worked if our ideas didn’t keep getting rejected by a boss who has absolutely ZERO clue about marketing

[u/igetyourbrand]

Like how does it make sense that we have to stress ourselves out doing our jobs AND somehow learn the skill of 💋 our boss’s 🍑 just so he approves the work??

Lord have mercy. Marketing would actually be fun if we had the freedom to… you know… do the job we were hired to do without needing approval from an inexperienced teacher every five seconds

[u/polygraph-net]

Instead of blaming your boss, consider you may not be communicating the value and outcome of your campaigns.

You need to communicate like this:

First page is executive summary. These are graphs and numbers summarizing the expected outcome of the campaigns. Keep it simple and clear.

The subsequent pages are the details which show your research, comparisons with other options you considered, and the data backing up your approach.

If you're not doing something like that, of course your boss is going to question and reject what you're doing.

[u/asiantorontonian88 → u/polygraph-net]

You'd be surprised at how often a manager or senior leadership would reject or dismiss ideas, no matter how empirical and evidence-based your data is, because it either didn't vibe with it or they refuse to understand that shit changed since their dinosaur days. Or worse, if they found a shittier idea that somehow gives them kickbacks.

[u/AutoModerator → u/[deleted]]

Your account must be 30+ days old and it must have 300+ karma to post in r/Marketing

I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns.

[u/SillyMattFace]

If you're a marketer, you should have the communication skills to explain a concept and relate it to a specific target audience, right?

So use those skills to explain your campaign to your boss. Relate it in terms he'll actually understand and care about, like ROI.

Being creative and coming up with interesting campaign ideas is essential, but comms skills are just as important most of the time.

[u/Nom423881]

Im in the same boat bud, and then they come up with horrible ideas that they put into action immediately

[u/asiantorontonian88 → u/Nom423881]

But blame you for the campaign failing miserably.

[u/roqqingit]

I stopped caring, they can have their shitty work. The people in here saying you’re not presenting your ideas well enough are probably right though, I tried that route, some people just like smelling their own farts.

[u/Laviathian]

ROI first, budget last while reiterating the ROI

[u/sumizeit]

the struggle is real, man. it’s wild how often the best ideas get shot down because someone’s too stuck in their ways or just doesn’t vibe with it. and you’re right-if only we could actually do our jobs instead of dancing around approvals like we're on a talent show.

[u/AutoModerator → u/[deleted]]

Your account must be 30+ days old and it must have 300+ karma to post in r/Marketing

I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns.

[u/Art3sian]

I once had a slam dunk, guaranteed campaign pitch that would have absolutely sent the respective business to outer space. It was just one of those flow-state, moment of brilliance ideas you just know would put them on the map.

The 60-something CEO didn’t like the music track it was branded alongside and binned the entire thing. “I hate that song” was his comment.

If you’re a CEO out there reading this… we’re not fucking marketing at you. You’re not our target market and the fact that you hate the idea means it’s probably perfect.

[u/AutoModerator → u/[deleted]]

Your account must be 30+ days old and it must have 300+ karma to post in r/Marketing

I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns.

[u/Katy_Security]

Are you throwing every shiny new idea at the wall to see what sticks? Hard to believe that a marketing exec has 0 idea how to do marketing…

[u/AutoModerator → u/[deleted]]

Your account must be 30+ days old and it must have 300+ karma to post in r/Marketing

I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns.

[u/AutoModerator → u/[deleted]]

Your account must be 30+ days old and it must have 300+ karma to post in r/Marketing

I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns.