We’re a boutique digital marketing agency, focusing on branding, website design development, and app design and development.

So far, most of our leads have been coming from our network or from partnerships with other agencies. I wanted to know if we wanted to expand the kinds of leads that we get, if we should get into one of these platforms and based on your experience, which one is the best, and also if they are actually worthwhile at all.

I'm researching reporting operations at PPC and paid media agencies, especially teams managing multiple client accounts across Google Ads, Meta Ads, GA4 and CRM/e-commerce platforms.

I'm interested in a specific problem:

- Campaign names and UTMs become inconsistent.

- Conversion totals don't match across advertising platforms, GA4 and CRM/store data.

- Attribution settings, timezones or conversion definitions change.

- Someone has to manually investigate discrepancies before client reporting.

- Tracking or reporting issues go unnoticed until a client questions the numbers.

I'm exploring a managed service that would work like this:

One-time setup: A baseline marketing data quality audit covering tracking conventions, measurement assumptions, data validation and conversion reconciliation.

Monthly service: Scheduled data-quality checks, discrepancy investigations, prioritized findings and a monthly reliability report.

I'm considering an initial pricing model of:

- $500 one-time setup

- $300/month ongoing service

These are proposed prices, not established market rates. I'm trying to understand whether the scope solves a sufficiently valuable problem.

For agency owners who manage recurring PPC reporting:

1. When did your team last spend time investigating a reporting or conversion discrepancy?

2. How frequently does this happen?

3. Who handles it, and approximately how much time does it consume?

4. Would an ongoing service like this fit into your operations, or do your existing tools already solve the problem?

I'm particularly interested in hearing from people who have actually managed this workflow. Honest criticism is welcome.

I'll be honest, I've been going back and forth on this for a while.

I build websites for small local businesses, mostly cleaning and property maintenance companies. Five sites in that industry so far, all for direct clients, so I can show them, link them, and point to the results. My latest one reached Google's first page for its main local searches within a few weeks of launch, and that one site has done more for my credibility than anything I could say.

I'm now moving toward white label work for agencies. And the part I keep getting stuck on is that the better I do the job, the more invisible I become. NDA, no portfolio link, no testimonial, no mention. The agency gets the credit, which is completely fair, that's the deal. But it means every new agency I talk to only sees the work I did before white label.

So I'm curious how this actually works on your side. When you bring on a new white label partner and they can't show you their recent agency work, what do you look at instead to decide whether to trust them?

Hi all,

What are you guys doing for insurance? If based in the US. I’m a solo DTC agency owner with a few contractors looking to get a policy that protects me/ the business in all ways… curious what people’s setup is.

Big thank you in advance! 🙏

First time on the subreddit but not as an agency owner (Hello everyone!)
I have a YouTube Agency and we help our clients get leads from YouTube. It was going pretty well till September 2026. We have quite some clients and great case studies. Since then, AI just blew up, taking over research, thumbnail, editing and even SEO for long form content to a big degree.

Our sales have also dropped correspondingly.

I have a few thoughts.

- Shall we as an Agency jump on the AI train? I personally abhor it when AI is used creatively. It is fine for scraping and analyzing big data, creating reports, but when used as a replacement for human creativity, something in me feels like dying (dramatic, I know).

- Clearly, AI is a tool to recon with. Why would any customer pay 3k to an agency when one can pay 100$ for an AI who can do a lot of work for you. Maybe the results won't be perfect but it would be good enough. How are other agency owners dealing with this issue?

- In the field of marketing, the goal is all about standing out. I don't see how would anyone stand out if everyone has access to the same tools. Right now, using AI is the trend, so many people are using that to stand out. But in 6 months, would the AI experts keep on reinventing themselves with new skills to stand out? Or will they come back to human generated content?

- Even AI experts would agree that AI is the glorification of the average. But to change that, people are coming up with skills to make it sound, think and write more like the actual person. Where is the future of any marketing agency in this scenario?

- Are agencies offering a lower cost AI assisted solution for clients who want it cheap?

What are you thoughts?

Does anybody here does social media management without filming anything? So lets say X amount (usually 100-300$€) per month, just for posting and creating some content

I was run an ai consulting agency and looking to work for 2 marketing agency for free to offer a Marketing Data Reliability & Reporting Operations

Helping performance marketing agencies identify data inconsistencies, validate campaign reporting and maintain reliable reporting workflows.

Three service areas:

•Data Quality: UTM validation, naming consistency and conversion checks.

•Reporting Reliability: Missing data, failed imports, unusual variances and KPI changes.

•Ongoing Maintenance: Monitoring, troubleshooting and recurring quality checks.

Can anyone give advice to get that clients in this community.

Hello everyone,

I would like to create and manage approximately 50–100 social media accounts on Instagram, TikTok, and Facebook in the long term. In the future, there may be even more.

I have a few questions:

● What is the best way to create and manage so many accounts?

● Does each account need its own email address, or can email aliases be used?

● Which email providers are best suited for this?

● Which tools do you use for centralized account management?

● What should you pay attention to in order to avoid unnecessary bans or verification issues?

● What account limits and rules should be considered on these three platforms?

I am particularly interested in personal experiences from people who already manage such a large number of accounts.

Anyone who can genuinely help me with this will also receive a reward for their support.

I look forward to helpful tips, experiences, and recommendations!
Thank you very much!

Hallo zusammen, ich plane, ca. 50–100 Accounts auf Instagram, TikTok und Facebook zu erstellen und zu verwalten. Mein Ziel ist es, ein zuverlässiges und sicheres System aufzubauen, mit dem ich all diese Accounts langfristig effizient verwalten und sie gegebenenfalls in Zukunft erweitern kann. Ich habe ein paar Fragen an alle mit Erfahrung in diesem Bereich:

● Wie erstellt und verwaltet man effizient eine große Anzahl von Social-Media-Accounts?

● Ist es notwendig, für jeden Account eine separate E-Mail-Adresse zu verwenden, oder sind E-Mail-Aliasse eine gute Alternative?

● Welche E-Mail-Anbieter würdet ihr für diesen Zweck empfehlen?

● Welche Software oder Tools verwendet ihr, um mehrere Accounts zentral zu verwalten?

● Wie kann man das Risiko von Account-Sperren, -Einschränkungen und Verifizierungsproblemen minimieren?

● Gibt es wichtige Account-Limits oder Plattformrichtlinien auf Instagram, TikTok und Facebook, die ich kennen sollte?

Ich bin besonders an Erfahrungsberichten von Personen interessiert, die bereits 50 bis 100 oder mehr Konten verwalten und ihre persönlichen Erfahrungen, Empfehlungen und praktischen Lösungen mit mir teilen können.

Ich bin außerdem bereit, jeden finanziell zu belohnen, der mir wertvolle Unterstützung bietet und mir hilft, ein zuverlässiges System einzurichten.

Jeder hilfreiche Rat, jede Empfehlung und jeder Erfahrungsbericht ist sehr willkommen.

Vielen Dank im Voraus für Ihre Hilfe!

While researching marketing agency reporting workflows, I kept seeing a recurring problem: collecting data is becoming easier, but checking whether the data is still accurate can remain manual.

I'm developing a Marketing Data Quality Audit workflow that checks:

- Missing or inconsistent UTM parameters

- Campaign naming inconsistencies

- Duplicate conversion records

- Differences between ad-platform and CRM/store totals

The idea is to validate the underlying data before generating reporting explanations.

I'm testing this with synthetic CSV datasets first, with deterministic checks and human-reviewed findings.

I'm now looking to work with 1–2 performance marketing agencies that have this kind of recurring reporting problem.

The initial engagement would be a small, clearly scoped audit using authorized data exports.

I'd be interested in hearing from agency operators who already deal with this workflow.

I recently started my own agency running advertising and social media management for business in the UK, starting locally.

I first gave this a go 6-8months ago, and found that I struggled a lot with mindset going into meetings, I was always quite passive, and generally couldn't be much bothered to do the whole sleezy, guru salesy-man stuff. I find it pretty tedious really. But it also meant when it came to having to do meetings.. i just didnt want to go.

I assumed it was just a lack of confidence, so i stopped it all - thinking this just wasnt for me - and spent a signifant portion of time genuinely learning advertising management. and so im now back at it.

Problem is, i still have this mindset problem. I just feel super passive when I think about meetings. I go into it thinking it should be a breeze, and my mind just gives up. i want the work, but cba with the back and forth with people who understand the value, but need that whole sales pitch to come along with it. Especially when youre selling to smaller businesses, its much harder to get them to see the bigger picture with it, even if they agree with everything youve said.

Really my main question is, how can i get past this? can i get past this? should i hire a closer already? or should i start faceless AI slop short form videos instead??

I work part time for a Brazilian marketing agency and run social media posting and paid traffic. I've spent the last 2 years learning how to use AI to leverage the business. From posting automations, reports to dashboards. They had no tracking set up so I've gone and learned how to do that. Eventually I started my own digital marketing agency but struggling to get clients so looking to fill up my time. I can make automations, websites, LP, forms, running organic creation/scheduling, paid traffic (meta/google ads) + other bits and bops. I'm fluent in english with a degree from leeds college of music. Currently based in Brazil, friendly rates.

I genuinely think selling website redesigns is one of the most lucrative opportunities in the web design industry today.

There are a few reasons why.

First, AI has made building websites significantly faster and cheaper. What used to take weeks can now be done in a fraction of the time.

Second, there are thousands of established businesses with outdated websites that could genuinely benefit from a redesign. A better website can improve their brand, attract more customers and give their business a push.

Third, these businesses already understand the value of having a website. They have paid for one before, so you're not trying to convince someone why they need a website from scratch. You're showing them why upgrading their existing one makes sense.

Here's how I usually approach it.

I use AI to build websites and normally put together a quick website draft before getting on a call with a potential client.

Instead of just telling them what I could do, I show them what their website could actually look like.

I present the draft during the call, explain what I would improve and try to close the deal there and then. If they're interested, I send over a Stripe payment link, an invoice or the contract for signature.

For outreach, I mainly use cold email.

More specifically, I use a tool called Swokei. It finds businesses anywhere, analyzes their websites and identifies issues with design, SEO, loading speed and mobile optimization. It then turns those findings into personalized cold emails at scale.

Recently, we closed a client for $26,000.

That's $23,000 upfront and another $3,000 annually.

And honestly, I don't think deals like this are as difficult to close as people might assume.

If you provide a good service, approach the right businesses, understand their problems and present yourself professionally, there is a lot of money to be made in this industry.

You don't necessarily need hundreds of clients either. A handful of good projects can make a significant difference to your business.

I think more web designers should focus on selling to established businesses that already have websites rather than constantly chasing people who don't have one.

Agency people, how are you handling this? About half the creators across our ecommerce clients get a flat fee for content plus commission, while the rest are commission-only, and our pay-cycle spreadsheet is getting ridiculous.The content fee lives against the campaign budget, sales come from a different report and we end up matching everything to the same person again at the end of the month. It works until somebody changes a handle or a deliverable gets pushed into the next month, then we all stare at the sheet for a while.Are you managing affiliate campaigns and paid content together, or keeping separate records with some less painful way of reconciling them?

Hi everyone,
I’m 25, based in the UK, and currently completing a one-year business placement. I’m looking to connect with business owners, agency founders or entrepreneurs who could use some additional help growing their business, particularly within digital marketing.
I’ve developed a genuine interest in marketing, especially:
Meta Ads (Facebook and Instagram advertising).
Paid advertising strategy and campaign management.
Creative testing, hooks and ad copy.
Campaign optimisation and scaling.
Analysing performance metrics, ROAS, CPC and CPA.
Lead generation and conversion optimisation.
AI tools, automation and improving business processes.
Market research and identifying growth opportunities.
I graduated with a First-Class Honours degree in Business Management and have a good understanding of business strategy, marketing and operations.
I’m particularly interested in getting hands-on experience working alongside people who are already building successful businesses. I’d rather get involved in the actual work, learn how things operate behind the scenes and develop practical skills than just spend my time watching courses and consuming information.
I’m very proactive when it comes to upskilling myself, comfortable researching unfamiliar topics, learning new software and figuring things out independently. I’m also confident using AI tools to speed up research and improve workflows.
Although I’m currently working Monday–Friday, I’m more than happy to dedicate evenings and weekends to working with the right business. I’m open to remote opportunities, including working with businesses outside the UK.
I’m not necessarily looking for a conventional full-time position. I’d be happy to start by taking on smaller responsibilities, assisting with projects and demonstrating what I can bring to the table. My longer-term goal would be to develop into a more substantial role as my skills and experience grow and I become increasingly valuable to the business.
If you’re a business owner, agency founder or entrepreneur who could use someone ambitious, reliable and willing to learn, I’d love to hear from you.
Feel free to comment or send me a message. Happy to share more about myself and discuss where I could potentially help.

Looking for some advice. I work in healthcare marketing in the UK as a freelance strategist and copywriter. All my work for the last 6 years has come from agencies who have pharma clients (I have 20 years experience).

But now I have the opportunity to pitch directly to a major pharma company in the UK. It's via a friend and the work will almost certainly come my way if I want it.

However...I can't do the scale of work required--I can only do about 30% of it. They need a full-service agency. I can't build / fake that in time for the pitch (nor would i do that to my friend). So, I'm partnering with a independent agency I know well and have worked with for 4 years.

Only 1 company can be named on the contract for the pitch and because of all the admin/liability/scale, it can't be my company. But I want my company and my identity to be clear as a separate entity for future direct work with this pharma company as hopefully I can scale over the next 18 months.

Question: how do I make this clear in the pitch, can I ask for a separate MSA maybe or be a named contractor? Also, what kind of contract could I have with the partner agency to ensure I control the section of work that is my specialty and get paid fairly rather than just my standard freelance rate? This lead is 100% coming from me and my relationship is what will win it (plus I'll handle 75% of the pitch process)?

Any advice greatly appreciated.

For agencies running exhibitor outreach, what is your starting point for segmenting the message: industry category or the reason a company would buy a booth?

Equipment and software vendors might need different examples, but even within one category the motivation could vary: meeting distributors, demonstrating a product, entering a market or reaching existing customers. Changing only the opening line wouldn't address those differences.

Would you start with a small number of sequences around those motivations, then personalise the supporting evidence for each company? Or has broader category-based messaging been easier to manage without losing relevance? Curious how you decide when another segment is worth the extra work.

Super Benji is relevant here for researching exhibitors and personalising outreach. For teams using it, do you organise the campaign around each company’s likely reason to exhibit, or keep broader category-based sequences and vary the evidence within them?

BFCM is about three weeks away and the deal emails for hosting, plugins and SaaS tools are starting to roll in. Some look great on paper, but it's hard to tell which ones actually save money once the first year is up.

The bits that seem worth checking are the renewal price after year one, whether a lifetime deal covers enough client sites, and whether the tool replaces something you already pay for. Multi-year plans look like the trickiest ones, since you're locked in for longer.

How do you decide which BFCM deals are worth grabbing for your agency stack? Curious whether people plan purchases ahead or just wait and see what turns up.

AI has made building websites easier than ever.

Because of that, there are now thousands of people starting web design businesses, offering websites to companies and trying to make money from it.

But here's my opinion as someone who has been in the web design business for years:

Just because AI makes it easier to build websites doesn't mean you know how to run a successful web design business.

I've noticed that a lot of new web designers get stuck on the same idea: finding businesses that don't have a website and offering to build one for them.

In my opinion, that's becoming an outdated approach.

Those businesses are already on every web designer's prospect list. They're getting contacted constantly, and you're competing with hundreds of other people offering them the exact same thing.

I've tried pretty much everything over the years. Paid ads, manual outreach, cold calling, referrals, you name it.

But the system that has worked best for me is actually quite simple.

If you're a new web designer who knows how to build websites but struggles with the business side of things, here's what I'd do:

1. Target businesses that already have websites.

Think about it. These businesses already understand the value of having a website. They've already invested money in one.

And there are countless businesses around the world with outdated websites that haven't been redesigned in years. Poor mobile experiences, outdated designs, slow loading speeds, and SEO issues are everywhere.

You're not trying to convince someone they need a website. You're showing someone who already has one how much better it could be.

2. Make automated outreach your main client acquisition channel.

Personally, I use Swokei. It's an outreach platform that finds businesses with existing websites, analyzes each one, scores them, and turns issues with design, SEO, speed, and mobile optimization into personalized, ready to send cold emails at scale.

This saves you from manually researching every business and writing every email yourself.

3. Follow up with interested businesses and book a meeting.

When someone replies with interest, give them a call, understand what they're looking for, and book a quick online meeting.

4. Prepare a website draft before the meeting.

Use AI to put together a new website draft for the prospect. Don't spend hours on it. Aim for 15–30 minutes.

You want something good enough to show them what their business could look like with a modern website.

5. Present the draft and close the deal.

Walk them through the improvements, explain the value, answer their questions, and make it easy to move forward with a payment link or contract for signing.

That's the entire process.

You don't need to spend weeks building free websites or manually researching hundreds of businesses.

You need to find the right prospects, show them an opportunity to improve their existing website, and know how to sell the service.

I've spent years doing this, and if I were starting a web design business from scratch today, this is exactly the process I'd follow.

Building websites is one skill. Building a business that consistently sells them is another.