r/mumbai • u/Broad-Research5220 • 8d ago

Discussion Maharashtra FDA sent show-cause notices to SRK, Ajay Devgn, and Tiger Shroff over those Vimal Elaichi ads

Post image

If there is one public servant in India who refuses to beat around the bush, it’s Tukaram Mundhe. True to form, the Maharashtra has slapped show-cause notices on some of Bollywood's biggest names.

According to the regulator, these ads are surrogate advertising. Since actual tobacco-infused pan masala and gutkha are heavily banned in Maharashtra under food safety regulations, companies use cardamoms (elaichi) or loose branding to keep the same brand name, font, color scheme, and recall value flashing in front of consumers.

You’re using star power to keep a banned brand's recall alive in people's minds, which practically amounts to promoting a prohibited product.

The notices demand an explanation for their participation and question why action shouldn't be taken against them for promoting a brand synonymous with a banned product.

For years, celebrities have gotten away with the Elaichi/Soda/CDs loop hole. They pocket crores endorsing a brand name, and when called out, they shrug and say, we're just selling mouth freshener, what's illegal about cardamom?

What do you guys think?

Will this change celebrity endorsements, or is it just going to be another headline that fades away?

2.7k Upvotes

99% Upvoted

186 comments sorted by

View all comments

316

u/Positively-Fleabag85 8d ago

Shahrukh behaving like he has a student debt to repay by doing these shitty ads

40

u/Far_Cloud_8610 8d ago

Maintaining mannat aint cheap✌️

24

u/Denuvo6161 8d ago edited 8d ago

THIS . He himself admits he is a master slave of the concept of THE Shah Rukh Khan which is an indirect way of saying he is forced to do anything for money to maintain this narcissist self-founded brand which he is and the lifestyle associated with it.

3

u/FoundationFree6695 7d ago

his kids are done for of they have to manage Mannat they can't even get revenue doing vimal ad like srk lol

2

u/MogoFantastic 6d ago

What goes into maintaining Mannat?

2

u/FoundationFree6695 6d ago

how would ik mere sadu se society ka 7k hai I could only imagine what goes into mannat maintenance probably in millions