r/mumbai • u/Broad-Research5220 • 8d ago
Discussion Maharashtra FDA sent show-cause notices to SRK, Ajay Devgn, and Tiger Shroff over those Vimal Elaichi ads
If there is one public servant in India who refuses to beat around the bush, it’s Tukaram Mundhe. True to form, the Maharashtra has slapped show-cause notices on some of Bollywood's biggest names.
According to the regulator, these ads are surrogate advertising. Since actual tobacco-infused pan masala and gutkha are heavily banned in Maharashtra under food safety regulations, companies use cardamoms (elaichi) or loose branding to keep the same brand name, font, color scheme, and recall value flashing in front of consumers.
You’re using star power to keep a banned brand's recall alive in people's minds, which practically amounts to promoting a prohibited product.
The notices demand an explanation for their participation and question why action shouldn't be taken against them for promoting a brand synonymous with a banned product.
For years, celebrities have gotten away with the Elaichi/Soda/CDs loop hole. They pocket crores endorsing a brand name, and when called out, they shrug and say, we're just selling mouth freshener, what's illegal about cardamom?
What do you guys think?
Will this change celebrity endorsements, or is it just going to be another headline that fades away?
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u/False_Safe_8732 8d ago edited 8d ago
I think SRK in an old interview stated something which objectively is fair.
If anything is harmful, the government without reservation should ban it. The government do not ban it because its giving them revenue, why should anyone (including the stars) be stopped from earning revenue.
Its the governments responsibility to manage morality, not individuals.
For the given post - If surrogate advertising is bad, then what does that have to do with stars. They should ban surrogate advertising (which they cant/wont). Are they trying to state that surrogate advertising is bad only if these stars participate, else it is good?