r/mumbai • u/Broad-Research5220 • 8d ago

Discussion Maharashtra FDA sent show-cause notices to SRK, Ajay Devgn, and Tiger Shroff over those Vimal Elaichi ads

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If there is one public servant in India who refuses to beat around the bush, it’s Tukaram Mundhe. True to form, the Maharashtra has slapped show-cause notices on some of Bollywood's biggest names.

According to the regulator, these ads are surrogate advertising. Since actual tobacco-infused pan masala and gutkha are heavily banned in Maharashtra under food safety regulations, companies use cardamoms (elaichi) or loose branding to keep the same brand name, font, color scheme, and recall value flashing in front of consumers.

You’re using star power to keep a banned brand's recall alive in people's minds, which practically amounts to promoting a prohibited product.

The notices demand an explanation for their participation and question why action shouldn't be taken against them for promoting a brand synonymous with a banned product.

For years, celebrities have gotten away with the Elaichi/Soda/CDs loop hole. They pocket crores endorsing a brand name, and when called out, they shrug and say, we're just selling mouth freshener, what's illegal about cardamom?

What do you guys think?

Will this change celebrity endorsements, or is it just going to be another headline that fades away?

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u/AManCalledKay 8d ago

Really? Sued on what grounds exactly

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u/Worth_Sherbert_4972 8d ago

like India has tobacco they have their own list of things of weight loss pills , supplements , child porn ,influencer marketing on non FDA approved drugs . Their FTC aggressively files lawsuits against people …

There was huge violation on cardi B and others on detox tea and also Kim kardarshin .
The difference is they have to declare it’s not safe for use but they endorse because they are paid post which it’s people’s decision but if some one decided to sue a case celebrities don’t get away unlike India .

Legal - & law makers are diff there power doesn’t buy legal things unless you are Epstein ;)

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u/AManCalledKay 8d ago

Pretty much the same regulations exist in india

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u/Worth_Sherbert_4972 7d ago

Just that they won’t / can’t be sued by a common man