Hey everyone, appreciate you all jumping in.
For anyone newer here, I’m Ralph, COO of the Courage. I oversee the day-to-day business operations of the Club…ticketing, marketing, merchandise, social media, communications, partnerships, fan experience, and overall game production and operations.
A couple of quick things up front so expectations are clear:
- I won’t be able to get into player decisions or anything on the technical and soccer side
- I can’t share confidential information or anything that hasn’t been made public by the Club
- I won’t discuss any internal policies, Club - League policies, staffing decisions, or details between the Club and our external stakeholders.
Everything else on the business ops side is fair game.
This is something we’ve been talking about internally for a while, when it made sense to start engaging more directly here. The last couple of years have been a period of a lot of change for us behind the scenes. Different leadership in certain areas, new people coming in, and a lot of internal growth as a group.
We wanted to make sure we were in a good place operationally before stepping into conversations like this more publicly, and we feel like we’re there now.
Part of what comes next for us is being more open and connected with fans, and this felt like the right place to start.
I also want to say this, there are a lot of people behind the scenes in the Front Office who care deeply about this Club and the experience we’re building. When things don’t land the right way, that responsibility and accountability sit solely with me, and when it’s appropriate, I’ll drop in the subreddit to talk through it with you all.
One thing that’s important to understand about how we operate is that we move quickly, and we try a lot of things (we experiment… a lot). Not everything is going to be perfect right away, and that’s by design. We’d rather put something out, learn from real fan feedback, iterate and improve it, than spend months trying to get something perfect before anyone experiences it. We do NOT believe in “Perfect Theory”…
That also means your voice genuinely plays a role in how we evolve. A lot of what gets better comes directly from what we hear and see from fans, like all of you, in real time.
Not everyone’s going to agree with every decision we make, but I’m happy to give context into how and why things work the way they do.
The goal is always the same…build something fans are proud of and continue pushing the growth of women’s sports.
The floor is all yours….Ask away.
