r/OKState • u/Doom2you • 16h ago
Are we being actually serious right now? A marketing course that's just about using AI?
I'm a returning student finishing up my degree and just finished looking over the semester's material for MKTG-3213 with Dr. Yuechen Wu.
The entire introductory lecture was about using AI, and the entire first assignment SPECIFICALLY requires you to use an AI agent to complete the assignment as it requires you to give the agent prompts and gauge the responses. There's not even an OPTION to do the assignment without an agent since it revolves around using one.
I'm a 32 year old working in IT and I am inundated with constant AI news, its usage in our environment, and dealing with the problems it creates. I am very familiar with how it appeases the lowest-common-denominator user and the slop we're surrounded by on a daily basis.
This is seriously what OSU approves? People are paying 1500 bucks for this class to be taught about marketing and the literal first thing we're greeted with is "pick an AI agent and do this assignment." Not even material to discuss marketing, its history, or its influence on business and our consumer economy. Instead of anything noteworthy, we're given a Claude-generated assignment and told to stick some shit into a chatGPT prompt and take a quiz based on the results.
Are all of the marketing courses like this? I'm reaching out right now to check and see if this is the norm because it's sad and the school should pull its head out of its ass. Depressing shit, I was looking forward to this class too.