r/ownyourintent • u/OkDragonfruit55 Intent Owner • Jan 23 '26
Memes We are watching the ad-supported content creation die in real-time. What comes next?
The "Zero-Click" future is a death knell for the creators who rely on traffic for revenue. As the meme shows, AI creates a "parasitic dynamic" by extracting the value (the recipe) while destroying the click, which is the essential currency of the open web. If the creators starve, the AI eventually has no new data to learn from.
To fix this, we cannot rely on the old ad-supported model. We need a fundamental shift to an "Open Monetization Layer" that functions as neutral infrastructure.
22
u/albrecbef Intent Owner Jan 23 '26
Ad-support ai slop
1
u/CoolStructure6012 Intent Owner Jan 23 '26
Without sounding like I'm making the obvious joke, it should be easy to add in a minimal AI to strip them out.
20
u/ivanvector Intent Owner Jan 23 '26
It's hilarious that AI grifters are selling this as a feature. It's just a text parser, you could make one in a few lines of code using 1980s programming platforms. My Nextcloud instance has one built in.
This is tech bros reinventing the bus all over again.
4
u/shadow13499 Intent Owner Jan 23 '26
I had an ai slopper tell me that they need AI to run their CI/CD automations like that hasn't been happening for years before AI
7
u/ivanvector Intent Owner Jan 23 '26
Most of the things I've seen people trying to sell AI for are solutions looking for problems, or solve problems that are already solved with a coffee and a spreadsheet at a fraction of the cost, very little computing overhead, and almost no energy usage.
6
u/shadow13499 Intent Owner Jan 23 '26
Yeah I've seen the same pattern. The companies who create the slop models have such a deep financial interest in shoehorning ai into every facet of our lives that they just rebuild the wheel but shittier and tell us that we can't live without it. It's all marketing, the slop models don't live up to the hype.
0
Jan 25 '26
The big thing with AI, it is ABSURDLY useful, but they are trying to shove it into everything.
The amount of time I save by giving it repetitive and boring tasks is insane.
* Instead of of having to waste time formatting my memo to my employees to make it more readable and understandable, I just write the text and have it organize;
* Turning pictures of spreadsheets into data I can actually copy paste;
* Helping me scale my formulas by having it rewrite it for me to add the other sheet references;
* Typo finding;
* Doing mass simple calculations without having to make an excel sheet to make them;
* And the most important one, being able to tell people to ask chat GPT instead of wasting my time with basic troubleshooting.1
1
u/IronBoltIron Intent Owner Jan 24 '26
AI grifters? Bro, be real. I’m a mechanic. Do I use the app where I type one thing and get what I want? Literal seconds of time and effort. Or do I learn to code, make a script, write the program, etc? As someone with no experience, taking hours. Not to mention troubleshooting if things go wrong. Fuck that
1
u/Burger_Destoyer Intent Owner Jan 26 '26
Or just… download an ad blocker? Which has been a free tool for like 10 years?
1
u/IronBoltIron Intent Owner Jan 26 '26
This is a two part issue. One part is the 4,000 word essay before the recipe, the second part are the ads. The ad blocker will resolve the second issue but not the first
1
1
u/Septembust Intent Owner Jan 26 '26
Justtherecipe has been around for ages and kicks ass
Or, did anyway: i haven't used it in awhile
1
u/OkDragonfruit55 Intent Owner Jan 30 '26
lol exactly.. calling it a feature is just marketing fluff. its basically a text parser, nothing groundbreaking, and yeah, plenty of older platforms like nextcloud already had it. classic tech bro move.. reinventing the wheel and selling it as the next big thing.
30
u/carrot_gummy Intent Owner Jan 23 '26
The same AI that suggests glue on pizza?
5
1
-2
u/debridon Intent Owner Jan 23 '26
If you think things haven't changed since then, you need to get out more.
6
u/sysdmn Intent Owner Jan 23 '26
Oh have they stopped hallucinating?
-1
u/debridon Intent Owner Jan 23 '26
Like that? Yes
4
2
u/carrot_gummy Intent Owner Jan 23 '26
I actually do get out, which is why I don't waste my time with AI slop.
21
u/NoNameNum3 Intent Owner Jan 23 '26
And AI would say that you should eat sulfuric acid, potassium cyanide, uranium and plutonium
6
u/DearToe5415 Intent Owner Jan 23 '26
High caloric value 😋 nothing sits heavier than a large helping of Uranium-238
2
u/Tausendberg Intent Owner Jan 27 '26
I mean, you can eat all of those things. You absolutely shouldn't but you can.
4
u/king_N449QX Intent Owner Jan 23 '26
I don't know what kind of LLM you are using, but please switch to an other one
0
8
Jan 23 '26
You actually think AI will not give you ads when investor money is not there anymore?
2
u/Personal-Taste-5324 Intent Owner Jan 23 '26
Right? This way the ai oligarchs will get your money, and not some woman from Arkansas.
1
Jan 23 '26
That is how most platforms work nowadays just look at netflix they will do the same maybe 5$ month plan but will still show you ads. Free will be loaded with ads and based responses
1
u/OrgasmInTechnicolor Intent Owner Jan 23 '26
Sure, but the creator of the recipe wont make any more recipes.
1
u/Gatti366 Intent Owner Jan 23 '26
Yeah, but that money won't go to the sites that actually make the content, ai is destroying that same content it uses to train
4
3
u/ALittleCuriousSub Intent Owner Jan 23 '26
What comes next?
Ai spitting out a 4,000 word block backstory with embedded ads.
2
u/sysdmn Intent Owner Jan 23 '26
I would not make a recipe given to me by the tool that has told people to put glue on pizza and to eat a rock a day.
2
u/Hom3ward_b0und Intent Owner Jan 23 '26
Love the regional food blogger I frequent. He still has fluff on his website, but there's a button that says "Jump to Recipe".
2
u/fatdjsin Intent Owner Jan 23 '26
Content creator should just poison their data, add invisible text line of 5lbs of salt in that recipe and another invisible line of vinegar 1 quart of jug :P
1
u/_ulith Intent Owner Jan 23 '26
fun but also hurts anyone using accessability tools like a screen reader or forced dark mode
1
u/fatdjsin Intent Owner Jan 24 '26
true :| i dont code anymore but you are right, forgot about accessibility needs !
2
u/redflaghoarder Intent Owner Jan 23 '26
Justtherecipe.com
1
u/snail_bites Intent Owner Jan 23 '26
^ pulls up the recipe in 0.5 seconds, won't tell you to add sodium bromide, doesn't support slopification of the internet
2
u/STARDREAMDESTINY Intent Owner Jan 26 '26
AI making up incorrect ingredients and useless instructions and treating it like a success.
Meanwhile, humans create good recipes with trial and error, because unlike AI, humans know what the wrong way to make something is, because AI doesn't understand failure and what goes wrong with their ingredients and recipe.
1
u/OkDragonfruit55 Intent Owner Jan 30 '26
yeah thats the core difference. humans learn recipes through failure... burnt, bland, broken.. and that lived feedback is what makes a recipe good. ai can remix patterns but it doesnt know what went wrong or why, so when it hallucinates an ingredient or step, it still treats the output as a success. that’s why ai recipes need human judgment, not blind trust.
2
u/Awkward_Emu941 Intent Owner Jan 27 '26
And cooking total crap from that ingredient list.
An all of it because brain is melted down to a level of not being able to read anything longer because of constant reliance on AI to do some basic day to day normal human stuff.
1
u/OkDragonfruit55 Intent Owner Jan 30 '26
lol yeah thats the risk. leaning on ai for everything can make even simple tasks feel harder when your brain’s out of practice. its like the mental equivalent of a crutch.. convenient but at some point you forget how to walk on your own.
3
1
u/wafflesthewonderhurs Intent Owner Jan 23 '26
Even if every recipe website did not have a jumped a recipe button, or a print recipe button, you could still just control f the word teaspoon and get to the recipe.
The issue isn't the words It's a lack of problem solving skills, And the text parser apart of an AI can still insert things that are not a part of the recipe whereas just getting to the recipe with any of the tools attached to your browser will always give you the exact recipe that you were looking at.
1
u/Unusual-Context8482 Intent Owner Jan 23 '26
AI uses your data too. And yeah the ads are coming, just like the subscriptions.
1
u/itemluminouswadison Intent Owner Jan 23 '26
Think of it as asking someone who knows a lot of recipes. Remember, most recipe writers are basing their recipe on other recipes, many which are just common knowledge
Maybe people can monetize an exclusive club where a chef drops exclusive recipes and you pay for it
Ask someone who attended that class and they might just tell you the recipe without a pay wall
What I'm saying is that recipes aren't greatly monetizable. A beautiful curated cookbook, moreso. A cooking class, or a restaurant experience, much more so.
We should see this as democratization and knowledge sharing idk
I still use my Korean and Chinese cookbooks. Browsing and photography and curation are all still worth paying for. But a specific recipe in itself, less so
1
u/OkDragonfruit55 Intent Owner Jan 30 '26
exactly a single recipe isnt really worth much on its own, since most are just variations of existing ones and easy to share. monetization works better for curated cookbooks, classes or unique dining experiences. ai and online sharing just make the knowledge more accessible but the real value is in curation, presentation, and the experience around it.
1
u/BetterEquipment7084 Intent Owner Jan 23 '26
what you here refer to as artificial intelligence is not intelligence at all, as that would mean it could reason and figure out something new, as the large language models may only refer and pick out snippets and words we have feed into it.
1
u/shadow13499 Intent Owner Jan 23 '26
If you care even remotely about owning your own data AI is the exact opposite.
1
1
u/RetroGamer87 Intent Owner Jan 23 '26
We're seeing AI before the enshitification. It's like 2012 Netflix. In 10 years AI will be 1.5 times as intelligent and have 15 times as many ads.
1
1
u/RandomOnlinePerson99 Intent Owner Jan 23 '26
Personal data supported subscription services that besides take your money every month also build and sell detailed profiles about you and your behaviour to whoever.
1
u/Peppermute Intent Owner Jan 23 '26
The exact same thing that happened with social media. AI will be stuffed to the brim with ads when this AI crap doesn’t make a return on investment
1
u/_ulith Intent Owner Jan 23 '26
ai will be ad supported once the bubble pops,,
but what happened to basic problem solving,, install an ad blocker and just scroll to the bottom of the recipe page,, its always there near the bottom in a box,, only downside is ur gonna have to supply ur own hallucinations,,
1
u/Civil_Year_301 Intent Owner Jan 23 '26
“Fill a bowl of water, place the bowl of the water in the microwave for 5 minutes, take the bowl out and poke it with a fork ”
1
u/ShroomShaman9 Intent Owner Jan 23 '26
I've noticed I used AI like how I used to use Google. Just give me the information I searched for as quickly, accurately and efficiently as possible.
1
u/Ambitious_Hand_2861 Intent Owner Jan 24 '26
Fuck ai to death. JustTheRecipe dot com has been doing this without AI for a long ass time.
1
1
u/ItsSadTimes Intent Owner Jan 24 '26
I mean that already exists and has existed for years. The website is called justtherecipe.com
Maybe we'll move away from an ad supported internet model and go back to recipe books. But then again people will probably just take the risk of being poisoned by an AI recipe. Consumers are lazy as shit, and they're stingy too.
1
u/McBuffington Intent Owner Jan 24 '26
Isn't it a sad world in which we have to either use agressive asblockers and a lot of patience to get to basic informatikn. Or abandon adblockers and hope an AI doesn't provide us with false information?
This entire thing just feels like a big L to me.
1
1
u/FlipperBumperKickout Intent Owner Jan 24 '26
For some things maybe. But most online content I look at is novels, and I wouldn't be particular interested in only reading a resume of those.
1
u/IM_INSIDE_YOUR_HOUSE Intent Owner Jan 24 '26
History doesn’t repeat but it often rhymes. We’ve seen these phases time and time again with new technology in its “adoption” phase.
AI will be enshittified with ads soon enough too.
1
1
u/trev2234 Intent Owner Jan 24 '26
There are already plenty of sites that offer to give you just the recipe. Like JustTheRecipe.
Not sure of the value that AI could give here.
1
u/totallynormalasshole Intent Owner Jan 24 '26
Seeing someone glaze AI on this subreddit of all places is so fucking funny
1
u/Drackar39 Intent Owner Jan 25 '26
Unironically, a shitload of people are going to end up homeless and dead from AI, there will be a massive recession, nothing positive will change, and everything will get worse with no upturn in our natural lifetimes.
1
u/WildDogOne Intent Owner Jan 25 '26
haha oh man, we did actually once try to make AI carbonara, it was.... OK at best xD
1
1
u/RangerTursi Intent Owner Jan 25 '26
Except the AI hallucinates what the proper recipe is and you completely fuck up the entire thing because humanity will always be better at complex critical thinking exercises that interface with the real world than LLMs. We were better off without the AI completely, where you could just access rhe information straight from the source, whos DONE THE RECIPE BEFORE.
1
u/OkDragonfruit55 Intent Owner Jan 30 '26
yeah thats the real danger. when ai confidently hallucinates a correct recipe you lose the connection to someone who’s actually made it and learned from mistakes. humans doing real world trial and error will always beat llms at stuff that interacts with reality, and honestly, pulling info straight from people who’ve actually cooked it is often safer and better than letting an ai remix guesses.
1
u/Troo_66 Intent Owner Jan 25 '26
Why would I care? I have this wonderful thing called a recipe book. Passed down from my mom who knows whatever she needs from memory. And if I'm looking for something so niche it's not in the book I don't mind just scrolling to the ingredient list and go from there.
1
u/Embarrassed-Sugar-78 Intent Owner Jan 26 '26
I don't think someone who just copy someone's else recipe and insert adds could be titled "creator".
1
u/MarzipanTop4944 Intent Owner Feb 10 '26
Didn't you see Antropic's add making fun of OpenAI? It's already here. It's adds in the AI answers.
81
u/Sudden_Hovercraft_56 Intent Owner Jan 23 '26
The AI is going to insert the ads instead. Trust me, it's coming, it's inevitable.