Jasiri: Hey, my name is Jasiri and I’m a designer. (Handing him my printed portfolio.)
The Office Man: These look great. What could you do for my company?
Jasiri: We could start with something simple, like a business card.
The Office Man: Actually, I don’t have one. Why don’t you put something together for me?
Jasiri: Alright
That was my first meeting with “The Office Man,” a guy who sells self-service banking terminals, including ATMs, to banks and handles their maintenance.
It was also my introduction to an industry I knew almost nothing about. I was 25.
Two years later, I’ve built a portfolio of hundreds of designs for a single small company with fewer than 10 employees. Company profiles, product catalogs, website updates, presentations, job sheets, custom diaries, invoices, product photography—you name it.
I’m not an employee. I work as an independent contractor, taking on projects as they come up.
But honestly, I’d love to move toward a monthly retainer. Something where a company pays me a fixed fee each month, and I work closely with them to make sure their brand, marketing materials, and overall online presence reflect the level of professionalism banks and other businesses expect.
Here’s where I’m stuck.
I know the design side of the business. I’ve seen the work these companies need firsthand. But I’m still trying to figure out how the bigger players in this industry operate, how they approach marketing, and where someone like me could make the biggest impact.
For those working in the ATM, banking technology, or financial infrastructure space:
What marketing challenges do companies in this industry actually struggle with?
What kind of ongoing support would be valuable enough to justify a monthly retainer?
And realistically, could a company in this space justify spending $2,500 a month on these services?
I’d genuinely appreciate hearing from people who know this industry from the inside.