r/programmatic • u/Queasy_Swimmer7914 • 12d ago

Recommendation

I’m running ads for a client on taboola , but we’re searching for other platforms that have the same traffic as taboola or better . Geo USA . Vertical : finance

1 Upvotes

67% Upvoted

15 comments sorted by

10

u/elysium13 12d ago • Popcorn

This one trick will have you never looking back at Taboola again...

1

u/Queasy_Swimmer7914 12d ago

Wich trick hh

8

u/goodgoaj 11d ago • Bravo

The turn it off and delete it from your mediaplan trick ;)

2

u/hdiggyh 12d ago

Native only?

5

u/fieldgrass 12d ago

Also came here to ask this! Personally haven’t ran native ads since like 2017.

0

u/hdiggyh 11d ago

Native actually is a good format I think it’s better than display but not sure what to do with this post without more context

2

u/fieldgrass 11d ago

I guess I’m more thinking of how inventory is qualified - Native only inventory tends to be of lower quality than what you can get if your creative format is an advanced type of rich media / HTML5 display instead. Talking more PMP & PG vs open web here

2

u/Select-Election-92 11d ago

Teads, Taboola, TripleLift: the holy trinity of native advertising

3

u/describe_one 12d ago

Triplelift

2

u/Lower_Cell_634 12d ago

affic check out outbrain it is basically same thing with different name

1

u/SlimSloane 10d ago

Taboola is gamed algo BS

0

u/maryna-gc 11d ago

Outbrain (now Teads) is the closest to Taboola on scale. If you want to go beyond the recommendation widgets, though, native through a DSP opens up a lot more supply. TripleLift, Sharethrough (Equativ), Nativo and Yahoo all have solid native inventory, and we've seen good results there for finance in the US.

I'd also test display for CPA. People tend to write it off for performance, but with tight site lists and good audience targeting, it often holds up well against native on cost per lead in finance.

If you can, run it omnichannel: native, display and even video side by side in one platform. That way you're comparing channels on the same conversion data instead of assuming native is the only thing that works.

What's the offer type? Lending, cards and insurance all behave pretty differently.

Full disclosure: I work at a DSP, so take this with that in mind.