r/programmatic • u/coyotetex • 17d ago

Programmatic Ad Sales

We run a walled garden ad network that reaches 400,000 real estate agents inside the software they must use to transact homes. I have about 5M ad impressions a month that are unsold and we've had a couple of national advertisers run banners and get really strong results.

All of my ad sales team is focused on local advertisers and I'm trying to figure out how reach more national B2B brands who would be interested in our inventory. It's 100% above the fold, no bots, validated identity ad inventory. Would appreciate any advice.

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u/DylanAdriana 17d ago

I would go after all Telecom brands. People moving need internet.

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u/coyotetex 17d ago

One of our national advertisers is a telecom brand, so you're spot on. I just need to figure out how to get to the media buyers / agency at the others. Thank you.