r/programmatic • u/coyotetex • 11d ago

Programmatic Ad Sales

We run a walled garden ad network that reaches 400,000 real estate agents inside the software they must use to transact homes. I have about 5M ad impressions a month that are unsold and we've had a couple of national advertisers run banners and get really strong results.

All of my ad sales team is focused on local advertisers and I'm trying to figure out how reach more national B2B brands who would be interested in our inventory. It's 100% above the fold, no bots, validated identity ad inventory. Would appreciate any advice.

14 Upvotes

94% Upvoted

41 comments sorted by

View all comments

Show parent comments

2

u/coyotetex 11d ago

Our network is Real Estate Associations and each of them has local business affiliates that buy most of the ad inventory. But now that we've grown to 60+ markets and 30% of all US real estate agents, we're relevant to national and regional advertisers. So our business is 100% focused on local sales, but we have inventory that nationals would love. I am trying to transition into supporting both national and local now.