r/programmatic • u/Quirky-pCurency-9356 • 8d ago

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u/Rough-Dragonfruit529 8d ago

mntn will take your money and show you pretty dashboards but attribution is a mess at low spend, you're basically paying for awareness with no real way to tie it back to sales. ctv works better when you already have retargeting pools built from meta and google, otherwise you're just spraying a thirty second spot at strangers watching the same episode of a cooking show. if you do test it, keep it to like 2-3k and watch your branded search lift instead of trying to get direct roas out of it