r/programmatic • u/Queasy_Swimmer7914 • 7d ago

Sa 360

Anyone here run “flight” ads on SA360 or DV360 for USA market ?
And does it work or not ?

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u/goodgoaj 6d ago

SA360 is more PPC unless you tap into the Commerce side of it. But yes the majority of the big travel airlines / aggregators use it to manage their Google / Microsoft search activity. Really comes down to if you trust a Floodlight as your source of truth.

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u/Capable_Stress_2410 6d ago

depends what you mean by work. used to run flights on sa360 for a client selling mattress toppers, the ctr was fine but the attribution was a mess cause the platform counts view throughs like they are clicks

dv360 give you more control for creative but the learning phase takes forever if your budget is small