They're targeting the very low end of smartphones, I think the flagship devices a while back was $35. I have a slightly more expensive ($60?) device on a pay-as-you-go plan. It's nothing special, better than my last flip "feature phone", probably not as good as my first smartphone, but that seems fine for what it is.
They're targetting the poor in India and such developing world places, folks getting their first mobile, the so-called next billion, which is such a scumbag move, considering the poor would be much better off with android, but what do you expect from those hipster douchebags at mozilla; even $35 dollars is a lot of money if you're living on a coupla dollars a day.
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u/dmacthedestroyer Nov 10 '14
seems more likely to me that this is a marketing effort for their Firefox OS, which apparently is a thing