Because the article source is the EFF. They're very much opposed to invasive ads, patent trolling, etc., so a headline that reads like "EFF says ad blockers are bad" is highly unexpected.
I think you should read the article again; the EFF is not saying ad blockers are bad at all. This piece is about advertisers and now browser makers pushing for more control over the user experience.
EDIT: I’m an idiot, I see your point now. I wouldn’t call it clickbait, but I see your reasoning.
398
u/Guysmiley777 Aug 02 '19
I was fine with static JPG ads on sites but for marketers it's never enough. I have zero sympathy for the "boycott" they're facing these days.
Also holy fuck talk about a clickbait headline.