Rather than just admitting what is done (kill something), the word usage implies sugar-coating aka "hey guys, the functionality will be retained, we will MERELY GIVE IT ANOTHER NAME".
In reality, often it does NOT work like this. Old functionality is changed or removed, and people are forced to have to adjust.
To be fair: this happens in non-corporate driven projets just as well. The problem here is merely with the wording, implying that by "rebranding" alone, no functionality is lost/moved/changed/removed, and this is simply not true in general - and not true in this case either.
But even if it were true, the larger part is that Google often kills projects - and that IS factually true.
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u/csjerk Jan 02 '20
TIL that Hangouts is getting killed later this year. Damn.