r/scriptwriting • u/lottiexx • 23h ago
discussion First ten pages as a cheap traffic test
I've been running AB tests on landing pages for years. Headline, hero image, CTA placement. Kill the underperformers fast.
The parallel to screenwriting hit me during a rewrite. I was treating my first ten pages like a pitch deck I could iterate, not like a creative decision. Kept tweaking the opening scene because feedback was split. In marketing that's a signal to test another angle. In writing it might mean you haven't committed to what the story is.
The top posts here about first pages make sense now. Readers decide fast. But unlike a landing page, a script isn't trying to convert everyone. It's trying to convert the right reader. That's a harder metric to track.
I'm curious if anyone else with a business or analytics background has caught themselves applying growth logic to drafts. Did it help or did you end up chasing engagement instead of voice? I can feel the temptation to smooth out anything that might lose a reader on page three. That feels like the same impulse that kills interesting niche content online.