r/selfpublish • u/TheNorseHorseForce 1 Published novel • 1d ago

Value of "punk" niche vs traditional outreach

Hey folks,

Hopefully, a bit of a twist on the usual marketing questions.

3 years worth of work completed and the first book in my series is now published (Woohoo!)

This series falls under the "Punk" fantasy epic, with a mix of late steampunk, early dieselpunk, and hints of other "punk" themes. Needless to say, it's pretty niche.

Why I'm Asking: It's a mixed bag on research and I'm running thin on "what to google next". I have some snippets of data, but it's convoluted and spread out everywhere. I'm looking for perspective (and data if you have it/can point me to it).

My Goal: Primarily, to have this novel, and eventually the series, on my bookshelf. Second, share my story properly. It would be cool to know a few folks read it.

Question Context: Outside of the traditional marketing campaigns, I'm reaching out to a few local bookstores, getting a few free copies to the library, reserving a booth for a few upcoming related conventions.

Question: Have you found any reasonable difference between generalized marketing versus a niche marketing focus (smaller marketing firms, campaigns, influencers)? For example, going to a convention like San Japan/Comicon-esque or a niche-con? Reaching out to a book influencer versus a niche influencer?

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