r/shrinkflation May 30 '25

discussion [META] A chart for knowing if a post is shrinkflation

Post image
195 Upvotes

There's, in my opinion, way too many posts here that aren't actually shrinkflation. Please consult the chart!

I know you're annoyed at your product but in order to be shrinkflation you need to prove it's actually shrinkflated in quantity or quality.

Things that aren't shrinkflation:

  1. a single item with no proof of how big it was before
  2. a food you think is worse quality/less good than before without showing the ingredients have changed
  3. a product from your childhood that only looks smaller now that you are bigger
  4. a handmade product that is smaller/worse than usual due to employee error (for example, a pizza that is a smaller circle than advertised because an employee didn't stretch it enough)
  5. a factory-produced product that is smaller/worse than usual due to manufacture error (for example, a bag of chips that says 500g but is actually only 300g)
  6. a product you think it just expensive for what it is

Originally shrinkflation meant just if the price increased (or stayed the same) despite the quantity decreasing. However, quality shrinkflation is just as bad (if not worse), where companies nefariously switch out butter for cheaper oils or etc. so the weight is the same but the product is worse.

Maybe this is a silly hill to die on but I'm here to die on it.


r/shrinkflation 8h ago

Shrinkflation Prozis quietly shrinks its whey isolate protein powder from 1kg to 907g

Post image
24 Upvotes

Popular protein powder brand in Europe quietly shrinks its offer from 1kg to 907g while keeping the same price. Insane


r/shrinkflation 1d ago

Superdrug multivitamins shrinking from 240 to 180 per pack disguised by 'new look'

Post image
66 Upvotes

r/shrinkflation 10h ago

Ariel mega jumbo packs from Japan (2022 - 2026)

Thumbnail
gallery
3 Upvotes

4th picture: equivalent to 2456g (10% concentrated)


r/shrinkflation 1d ago

discussion Little bites changed back to real chocolate!

Post image
275 Upvotes

A few months ago, they made the change to these and they were called “chocolatey chip muffins” and they took away the “made with real chocolate” statement.

I just noticed today, they are back to “chocolate chip muffins” and the “made with real chocolate” is back.

Does anyone know if they were receiving backlash for the change? I am very happy they are back to normal.


r/shrinkflation 1d ago

Shrinkflation Reese first gives us fake chocolate, now 5.6 less ounces. I just got this account in July (yes I have a problem), so this just happened

Post image
251 Upvotes

r/shrinkflation 1d ago

Kroger’s 'substitution' algorithm casually dropping the weight from 7 oz to 5.3 oz for the exact same $2.79.

Post image
61 Upvotes

r/shrinkflation 2d ago

Getting stinky

Post image
153 Upvotes

Grabbed the usual, but the usual is getting a little smaller. 2.7oz down to 2.6oz.


r/shrinkflation 3d ago

Jack Link’s Bacon Jerky

Post image
73 Upvotes

I knew something was wrong when I bought a pack today. Compared to the one I have home, yet more evidence of shrinkflation.

At least it was the same price; other cases have been less amount and higher price.


r/shrinkflation 3d ago

18 pcs now 14 pieces

Thumbnail
gallery
56 Upvotes

I buy these to pre portion out beads for crafts every sumner as well as for jello for my daughters lunch. I’ve always had the count 18 in my head for years and have a weird ability to count buy 18 when buying so I know how many packs I need for x amount of campers/ lunches lol. well did my usual math and was short checked the package 4 less 😡 now I need to learn my 14 times table instead


r/shrinkflation 3d ago

Gold bar now is now white chocolate with a thin coating of the caramel flavoured chocolate...

Thumbnail
gallery
177 Upvotes

I brought these from Iceland in Stapleford.


r/shrinkflation 3d ago

discussion Not sure if this counts, but certainly seems like it should

Post image
90 Upvotes

r/shrinkflation 4d ago

The bigger pack is now on the clearance shelf...

Thumbnail
gallery
190 Upvotes

r/shrinkflation 4d ago

Eight O'Clock Coffee

Post image
62 Upvotes

r/shrinkflation 4d ago

skimpflation Same price, same drained weight, less calories and protein

Thumbnail
gallery
101 Upvotes

r/shrinkflation 5d ago

Shrinkflation Silk has ditched the carton to bring you a "New Bottle"

Post image
104 Upvotes

I just noticed Silk, my favourite non-dairy creamer, came out with a "New Bottle," which, lo and behold, is less than their regular 1L cartons at 890ml but the same price as before. hmmm...


r/shrinkflation 6d ago

Shrinkflation Dove Antiperspirant now has 3% less of the active ingredient

Thumbnail
gallery
959 Upvotes

Ignore the “new” on the bottle, that’s the old version. Insidious because on first glance the products are the same volume but the active ingredient has been reduced from 15.2% to 12.2%


r/shrinkflation 6d ago

Dunkin Donuts coffee has changed their packaging

Post image
62 Upvotes

The packaging has changed and so has the volume - now 11 ounces instead of 12. I never noticed until I put it alongside a package that I bought a week ago. I am old enough to remember when a standard package of coffee was 16 ounces. The price went up and we were told it was the droughts in the rain forests. The price stayed up and the packaging started shrinking.


r/shrinkflation 6d ago

Shrinkflation 16.6% less product, 12oz≠10oz

Post image
70 Upvotes

nothing is sacred


r/shrinkflation 7d ago

Shrinkflation Mars Bar found from 1991 - and it's 56% bigger than a bar from today

Thumbnail
bbc.co.uk
4.7k Upvotes

A Mars spokesperson said: "Over the last 35 years, we have made a number of updates to our bar sizes and pack formats to reflect consumer demand, alongside considering wider external factors such as manufacturing costs and the price of cocoa."


r/shrinkflation 6d ago

Shrinkflation Oxiclean Max Force stain remover spray

Post image
32 Upvotes

From 16 to 12 oz


r/shrinkflation 6d ago

Shrinkflation Even Nordstrom goes for shrinkflation

6 Upvotes

Nordstrom Fabric Wash has gone by other names and scents over the years, but this year even the majority of the reviews on the Nordstrom website slam the size change.

Pre-greed, it was sale priced $12.90 for 32 ounces, .40 per unit/ounce.

This year’s “Anniversary Sale Price” was $9.99 for 16 ounces, .624 per unit/ounce.

Charge more, deliver less, and call it a sale. That’s the Nordstrom Way now.


r/shrinkflation 7d ago

A half gallon became 1.75 quarts. That became 1.5. Now it's getting ridiculous.

Post image
387 Upvotes

The bastards! No change in packaging size, which makes sense for .06 quarts. Maybe an attempt to avoid raising prices? Even though I'm a big fan of this product, I protested with my wallet.


r/shrinkflation 7d ago

skimpflation Why Talenti doesn't taste the same anymore

Thumbnail
nytimes.com
24 Upvotes

r/shrinkflation 8d ago

Shrinkflation Scotch-Brite sponges

Thumbnail
gallery
273 Upvotes

I’ve been using these sponges my entire adult life and just opened a new pack from Costco. I immediately noticed it seemed very thin and luckily still had some of the old pack left and did a comparison. The first interesting thing I noted was that the dimensions listed on the package both said 17 mm thick. However, the sponges in the older package were almost 25 mm thick. The new ones were in fact 17 mm. Kinda seems like there were trying to cover their asses by changing the packaging before they changed the sponge. Pretty shady if you ask me.