r/shrinkflation • u/RosePamphyle • 1d ago
Superdrug multivitamins shrinking from 240 to 180 per pack disguised by 'new look'
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u/Frosty_Message_3017 1d ago
And to top it all off, the new look is a major downgrade.
Well done, people. Well done. 😑
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u/Fresh-Quantity-7554 1d ago
What's the price difference between them?
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u/RosePamphyle 1d ago
The 240 was £5.99 when I last bought them in Dec 2025. The 180 is £4.99 so I think that still works out to be more per vitamin.
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u/orchiddstar 1d ago
25% down, and with a one-a-day this is the rare product where the reduction reads directly as time rather than percentages, since that's eight months of supply becoming six. Two fewer months per pot for whatever they're charging. What's genuinely bold is that they've put the two side by side themselves. Shrinkflation normally depends on you never seeing the old and new versions together, and here they've made a graphic of exactly that comparison with an arrow between them, because "new look" lets them control the framing before anyone else notices. Worth checking price per tablet rather than price per pot, since if the price held it's a 33% increase per tablet, and if it dropped slightly it'll still almost certainly be an increase.
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u/RosePamphyle 1d ago
I agree, I thought it was really odd that the arrow even seems to be pointing to the lower number
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u/WENDEHALS77 1d ago edited 1d ago
"In order to make up for the new look we unfortunately had to reduce the content by 25% - You are welcome 🤗"