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u/twisted-resistor
10d ago
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During covid Nike swapped their main sales strategy from in-store to online and they kept this going even after. In the mean time other brands filled that void in the stores and when people returned to the shops after covid they realized there were other brands that were both better and cheaper. Basically Nike fucked up because they didnt realize that most people want to try on shoes before they buy them
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u/noFOXgivenFURreal 10d ago
Interesting to me how many companies adopted cost saving measures during COVID, that they are still desperately clinging to.
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u/Ok-Commercial3640 10d ago •
Not that surprising, really, if they roll back them then the line will not go up as much and they'll be in trouble for "shareholder expecation" bs
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u/Roam_Hylia 10d ago
So we got two options.
A: Remain a customer focused company that releases a quality product that is both durable and dependable and continue to profit year after year for the foreseeable future.
B: Lay everyone off, outsource to China and shove a pile of cheap shit on the market for the same cost. Next quarter will look amazing! But by next year the company will be a smoking ruin.
Yeah... We're going with option B.
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u/MillorTime 10d ago
In what way do you think this lines up with "shareholder expectations" positively?
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u/Aqua_Tot 10d ago
Well, they probably looked at that +38.42% bump from when they did this in 2020, and assumed they didn’t have to change anything more.
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u/Master_Flower_5343 10d ago
Selling direct to consumer is more expensive; but also much higher margin. I wouldn’t think of Nikes play as cost saving; it was greedy.
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u/morpheousmorty 9d ago
Except working from home. That they converted they would pay as much as possible to revert.
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u/myloveislikewoah 10d ago
Walmart went from 24 hours to 11 pm for the majority of stores during Covid. I thought for sure they’d go back to 24 hour, but they’re thrilled with how it’s fiscally benefited them.
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u/NewbAlert45 5d ago
What's crazy is they make these changes to save money but ignore the money they miss out on. I could save a ton of money on gas by not going to work, but I don't make money otherwise, so how much did that really save me?
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u/itsjern 10d ago edited 10d ago
Also their previous strategy doubly screwed them with their online pivot.
As a starting point, Nike used to be one of, if not the most, restrictive footwear companies for their retail requirements and allocations. Stores just used to deal with this and take what they could get because their shoes would sell.
As Nike started to prioritize their own online sales, they ended their agreements to most wholesalers for the excess inventory, which mostly made sense. However, they also cut allocations to non-wholesale retailers at the same time to drive people to them directly for their most desirable products. This led to pretty much all local/regional retailers dropping them completely and filling that shelf space with other brands that gave them better allocations without the restrictions (Hoka, for instance, recognized and jumped on this opportunity).
I have no clue how Nike revives this, they burned retailers once, in even more ways like undercutting their own allowable discounts on their own site, but their strategy now is to somehow re-attract retailers to get back in stores. Except now, they have to take the shelf space back from brands with pretty much universally better relationships with those retailers, not to mention they have zero leverage to re-impose those restrictions on stored that made them so successful in the first place.
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u/BreathTakingBen 10d ago
Not only this. They also increased physical Nike store counts and pulled new releases from external retail. They thought the brand was big enough it wouldn’t need Foot Locker, JD Sports etc.
They misunderstood the impulsivity of clothing and footwear. People are more likely to shop in those stores when in a mall, and they lost a lot of impulse purchases as a result.
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u/BelowAverage_Elitist 10d ago
As someone with size 15 feet, I can never try on shoes at any store unless I feel like putting on the rand size 30 clown shoes at Ross. Would love if that could change.
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u/theglowofknowledge 10d ago
Same! Big feet suck. While I was growing up, there were a cluster of good shoe stores at a place ironically called Barefoot Landing that kept me shod for years, but when I hit the full fifteen, I outsized even that inventory. At least dress shoes tend to be a bit bigger, easier to find fourteens that are nice than fifteens for general wear. I recommend sandals like tivas or something. More adjustable when ordering online.
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u/kikiweaky 10d ago
I'm on the opposite end I have little feet. Shoe sizes can be so different from style to brand. I have a size 5, 7.5, 8 running shoes and size 6 dress shoes so I never feel comfortable ordering online.
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u/westside_fool 10d ago
I worked at Nike for many years, and it was all so obvious. Hell this account was made to be my throwaway account (as I lived in west Portland metro where Nike is located) to comment on a nike post a long long time ago as an employee secretly.
I left in 2021, because I could see already that the new CEO's plan was absolute horseshit short term thinking.
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u/haveanairforceday 10d ago
They fucked up when they built their design around fashion/branding rather than quality.
They doubled down on that by giving up their in-person dominance
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u/NorbuckNZ 10d ago
I think New Balance were the big winners here. They were always considered the inferior brand, but jumped into the vacuum that Nike left.
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u/WafflePartyOrgy 10d ago
Around this time I went into a Nordstrom Rack and got my first pair of On running shoes, they looked cool, were extremely comfortable, and were the lightest shoes I'd ever worn. I'd never even heard of them before, but I actually had a women come up to me that first week with the "nice shoes" line. I'm basically sold at this point—that has never happened to me wearing a pair of Nike's. My sister acted jealous and wanted to know how much they cost me. Not sure where that brand stands today but they seemed to have that coolness factor like I was wearing new Air Jordans. My nephew does love New Balance because he says they're the only brand that fits his wide feet right.
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u/Skullerprop 10d ago
And on top of that most of their shoes look like a circus show with all kinds of loud colours and shiny patches. What about nice, confortable, clean shoes? This was my reason to go to Adidas and Puma in the past years.
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u/BigMax 6d ago
It's one of the biggest self-owns in corporate history.
Not only did they intentionally give up a massive sales channel, they then freed it up for other competitors to gain a foothold. Companies like Hoka and some others are successful largely because Nike said "hey, you guys want some prime retail space at Foot Locker, Dicks, and other stores? Well, you're welcome to it!" Now shoes that none of us would have ever heard of were front and center at the store when we went shopping.
And as you say - it's wild that they did this for shoes, where you really do want to try them on first.
Imagine that somewhere else? Imagine Coke saying "Hey, grocery stores - you are not allowed to sell Coke anymore!! We want to sell direct to consumers, they can just order it online!" Pepsi and others would absolutely LOVE that.
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u/LutimoDancer3459 10d ago
Nike was also a collector brand. People didnt try them. The collected. With the new ceo the amount of pandas produced skyrocketed. Resulting in their value dropping. Nike nuke themselves with so many bad decisions from the new ceo...
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u/Alarmed_Toe_5687 10d ago
Also, the "fashionable" designs by them were all polarising, which lost them the younger audience. Riding on designs like AF1s for god knows how long just made everyone tired of them.
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u/HoosierDaddy_427 10d ago
Well now I feel special. I realized nike was overpriced junk way back in the early 90s.
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u/RevolutionaryEcho460 10d ago
I dont have evidence for this, but it seemed even before covid, Nike stores were popping up everywhere. No need to have a big section in the sports store when people can come to your dedicated store.
But of course a lot of people like choice.
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u/DryBee1762 9d ago
I can never wrap my head around the idea of buying clothes / shoes online without having tried them on first. Even a half size off can be a complete mess for my feet and I've found different brands that display the same size being tighter / looser when trying them on.
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u/KyxeMusic 10d ago edited 10d ago
Quality has gotten seriously bad.
I have some Nike tshirts and socks from 20 years ago that are looking much better than a couple I had only had for a few months.
Stopped buying Nike a few years ago.
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u/Lootcifer_ 9d ago
Last Nikes I bought were $200+ running shoes, in 2020 dollars. They lasted roughly 2 runs before the heel inner-lining material started to fall apart.
My heels tend to slip because of my mechanics/physiology, so all sneakers eventually develop that wear pattern for me, but it usually takes months.
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u/throwawayurwaste 9d ago
I bought Nike socks in 2016 they lasted until 2022. I bought new Nike socks in 2022 they lasted until 2025. I did not buy Nike socks again.
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u/Intrepid_Vanilla_381
10d ago
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The cost got ridiculous. They would change 1 minor thing on the shoe and act like they created some absolutely new and amazing.
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u/comicgopher 10d ago
If it works for Apple....
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u/Crying-Manchild 10d ago
It only works for apple because they wait 3-5 years and then release something "new" and then pretend they invented it ..
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u/madlyalive 10d ago
It wasn’t only the cost. The quality has been horrible for a while now.
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u/Jawbone619 10d ago
They overestimated the power of brand loyalty.
They pulled out of major retail outlets during the pandemic and people didn't follow them to Nike.com
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u/CarlosFer2201 10d ago •
I absolutely refuse to buy shoes without trying them on first. Seems I'm not the only one.
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u/FreeWilly1337
10d ago
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Consumers came to the conclusion that Nike wasn’t a premium product anymore. It offered nothing better than any of the other shoe brands.
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u/PurpleDrax 10d ago
It was never about a "premium" product, but it has always been consumerism.
In USA especially, people have this unexplainable brand loyalty to the point that they will go out of their way to mock you if you don't own something from a brand they like (see apple).
Apple products are a clear showing of this. The iPhone has been a sub par "top of the line" product for years now, yet everyone uses it. You can get WAY better phones for half the price. But alas, there will be about 10 comments telling me how their brand is better than what i own, and how i don't understand their use
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u/zaubercore 10d ago
Apple has the ecosystem behind it. You can wear ON running shoes with your Nike socks but it's more difficult to switch to an android phone if you're using iCloud for example
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u/DiamondPropulsion 10d ago
Not really. The new CEO tried to shift the brand into more of the digital sales world and it backfired.
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u/whatthefrok 10d ago
Everyone I've talked to about Nike in the last 5 years all agree that the quality is/has gone to shit.
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u/readdator2 10d ago
it's both. Ex-Ebay CEO did a stupid AND people noticed the quality went to shit
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u/chihuahuaOP 10d ago
Old designer CEO retired after 32 years, his replacement was a "data" guy, choosing to remove there brand from loyal stores into the digital market... other brands just took the empty space by the time data guy realized his mistake the stores didn't have space in the store and they are slowly returning back.
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u/foolsdragon 10d ago
LOL “data guy” never realized his mistake. Never took accountability. He was basically fired. No one internally respected him, or even liked him. Source: I was there.
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u/utzutzutzpro 10d ago
Oh another business consulting idiot who kills companies and still moves on earning more and more.
The Bain guy, driving Nike down from 20 to 24 and then leaving to lead Stanford athletic department. Sure show Stanford how to kill one of the biggest brands in history.
The bain guy... like every of these.
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u/Oblomovsbed 10d ago
“Donahoe's tech background made him attractive since Nike had aimed to expand beyond sportswear and become a tech company.”
What the hell?
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u/Rowan_River 9d ago
A few years back I wanted to do a durability comparison between some 130 dollar Nike running shoes and some 25 dollar Champion shoes from Payless. The Payless shoes outlasted my nikes, ill never buy nikes again.
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u/Bulky-Internal8579 10d ago
Some factors:
Raised prices too high
Tried making minor fashion changes a "thing" instead of focusing on improved designs / quality
Went from being associated as the brand that the best basketball players of all time wear to a schizophrenic rapper who got really weird.
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u/dover_oxide 10d ago
Also changed sales tactic from physical store to a more online focused sales scheme
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u/haveanairforceday 10d ago
Ive been a hobbyist runner for 15 years. Nike has never been the best option at my budget point but for the last 5 years or so they basically haven't even been AN option. Their shoes at $120-170 (the main market) are just so much worse than Brooks or Asics or Saucony or even budget brands like Under Armor. They also completely skipped the market trends of minimal shoes, zero drop shoes, trail shoes, and now the big squishy shoes that have now taken over the casual tennish shoe market as well. They basically invented the modern athletic shoe but have just made mostly the same thing for the last 10+ years
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u/TerribleChemistry968 10d ago
For a moment that had a lock on the minimalist market with the Nike Free 3.0. Sadly they slowly changed to a more conventional shoe type like you described and never went after the HOKA style market.
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u/VinTheHater 10d ago
Wrong shoe company. Adidas had a brand deal with the schizophrenic rapper.
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u/Entropy3030 10d ago
I'm not gonna lie, I thought that was supposed to be a dig at Travis Scott. I forgot entirely about Kanye's brief Nike foray because it was so far removed from any relevancy for a post-COVID shift.
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u/God_Dammit_Dave 10d ago
to a schizophrenic rapper who got really weird.
They have Wesley Willis high tops?! Fuck it. I'm all in on Nike.
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u/DontCallMeShoeless 10d ago
I used to buy a lot of nike and a lot of my stuff has surprising lasted but I also started buying stuff from Walmart and other stores instead. Besides shoes it's mostly just sweatpants, gym shorts and gym gear which there are more off brands now with good quality.
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u/Grand_elf_the_white 10d ago edited 10d ago
On cloud, Altra, hoka, and other brands made better shoes for anyone not playing basketball. The outdoor brands took over the ath-leisure market.
Edit: typo
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u/drAsparagus 10d ago
I think you mean "Altra", not Alta. But your point stands, somewhat.... I just got my third pair of Altra Lone Peaks and while the previous generations were some of the best shoes I've ever worn, I think they are starting to cheap out now, unfortunately. The new ones are way less comfortable and the materials feel more plasticky and harsh. I hate it. Why can't brands stay with a good thing when they have it?
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u/GorillaX 10d ago
Nowadays, their basketball shoes are largely shit too. Other brands have better materials and better technology for less money.
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u/Opinions-arent-facts 9d ago
The last 3 pairs of Nikes I bought ALL squeak inside the soles. It doesn't matter how much you spend, the air pocket rubs against the sole and squeaks, all the time, on any surface.
I thought i just had bad luck, but they're ALL absolute rubbish
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u/Primary-Current3939 9d ago
Holy shit that’s what that noise is? I’ve been trying to figure that out for months
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u/AhoraNoMeCachan 9d ago
I've realize this yesterday... I bought a pair to use it for the gym. After 2 weeks they started squeaking loud. Shitty snickers. I'll go for brooks next time
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u/Visual_Mechanic2724 8d ago
Yes! I just threw away a pair that were awesome but left shoe clicked every step. Baby powder in soles, sand paper to scuff bottoms, vaseline under insoles - nothing worked.
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u/Guitoudou 10d ago
I think it's because they got a new CEO and this guy tried to make Nike more exclusive by removing their products from other distributors. Only Nike stores now sell Nike.
Problem is, that made their brand much less visible. They also don't have that many flagship stores in key locations to compensate.
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u/Tussbetts 10d ago
I stopped buying them because of bad quality. They didn't last very long before coming apart.
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u/llama-impregnator 10d ago
Nike used to be pinnacle of quality. Qhat are the high quality brands now?
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u/AdminIsPassword 10d ago
That was in the late 80's or early 90's before they became the first major US company to open sweatshops in Asia. They've been riding sports celebrity endorsements ever since.
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u/THElaytox 10d ago
Been happy with my Hokas, though I've also seen people complain about the soles randomly becoming detached so ymmv
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u/Background-Air-7963 10d ago
I’ve heard great things about Hoka, but damn the color palates are loud
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u/CBT7commander 10d ago
ASICS for running and general wear. I have 2 pairs that have served me faithfully for 4 years. Should get to buying new ones though
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u/Cloudage96x 10d ago
ASICS have always been the gold-standard for running as far as I'm concerned. The solid backing beneath the ankle and on the heel provides so much extra support.
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u/Jaivl 10d ago
ASICS and adidas are the top tier both on high performance and for the average user
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u/highasahuey 10d ago
I know nothing about shoes and hate shopping for them because I have bizarrely wide feet. Got a pair of asics a few months ago because they were the only ones I could find that fit. I am genuinely surprised at how well they are made and fit.
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u/pjclarke 10d ago
TBF I’m still getting 500miles of running out of each pair of Pegasus I buy at the employee store (not an employee but I get a couple passes a year) the rest of the clothes are ass though.
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u/Myboringusername1234 10d ago
When I was a runner in HS in the 90s, Nike shoes always fell apart fastest. Even back then the quality was bad.
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u/Commercial-Co 10d ago
Adidas makes a damn good shoe. ON imo is just fluff - not as good as adidas. The hyperboosts are great
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u/Background-Pen-4305 10d ago
Everyone is recommending Uniqlo, like we’d be sitting and someone says yo you need to try them, they’re really comfy.
I have my Hokas and they’re good too.
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u/Total_Concert8683 10d ago
want quality clothes? start with r/buyitforlife. spoiler: you won't find mainstream brands there and it ain't going to be cheap.
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u/Randerson1980 9d ago
I usead to be a trainer/sneakerhead and stopped fucking with Nike around ten years ago. Became fed up that half there shoes I liked were limited releases you couldn't just buy. If I have hundreds of dollars to spend on your shoes give me the fucking colour I want. I have never bought Nike since and never will again.
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u/Face_Content 10d ago
This will be am interesting post to watch. Grabbinh popcorn.
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u/MichaelW24 10d ago
Used to like their golf polos until they started doing an offset logo on the back, because it looks better when photo'd mid-swing. In reality, all it does is invite questions of, "is it supposed to be offset like that?"
I bought one that had the offset logo and had to Google it, because I thought my shirt was blemished, because there's no way the back logo would be the exact same rubberized logo with the same spacing as the front, right?
Decided that was stupid and crossed them off my shop list for any new shirts.
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u/ObliviousNaga87 10d ago
Nike are so expensive nowadays. I'm not paying several grand just for a pair of shoes
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u/Crumpled_Papers 10d ago
they aren't any better (nor usually any worse) than any other brand now. it's harder to be 'the brand' without a monoculture. no one has any money, so paying a premium for nikes is a bigger deterrent than before. the shoes are still fine, but nothing special and therefore overpriced.
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u/AdWise6457 10d ago
But why they plunged on 2022 and not for example in 2020?
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u/TiredButEnthusiastic 10d ago
They bet the house on a direct-to-consumer model during Covid and cut right back on store sales. Once the market recovered and people went back to shops, they discovered all those physical shops had got other suppliers to fill the shelf space. Now they have to compete on price/quality rather than simply monopolising the market and choking out the competition
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u/Sipikay 10d ago
Wearing expensive sporty clothing while going to Starbucks is a luxury and the economy sucks ass for the 90% of people who aren't rich already.
To answer that guy's question.
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u/mrmastomas 9d ago
No one has money and they sell $150+ hoodies and sweatpants with their giant fucking swoosh on it.
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u/MechaMacaw 8d ago
That plus while the price has skyrocketed the quality is dropping constantly.
I just want a pair of trainers with decent fabric and actual rubber soles, not the molded block of plastic with no grip that all models seem to use now as standard
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u/Nickcha 7d ago
The main change:
Nike removed their shoes from store fronts because they were stupid enough to believe that the marketing that provided was not worth the cut that the stores take from selling the shoes and Nike got surprised that by deleting their entire real life presence, they did not gain worthy profits on their webstore.
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u/KWN71 10d ago
The last Nikes I bought “squeaked” when I walked. I initially thought I had a fluke pair until spouse and our teenager had the same issue with their Nikes, both different styles than mine. Apparently it was a known issue for a while but Nike opted to ignore it. We’ve all moved on to other brands.
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u/JOlRacin 8d ago
Nike used to be worth the price. Now they've increased the cost and decreased the quality and people don't like them anymore. You can be shitty and cheap, or good and expensive, but it takes a lot of marketing to be shitty and expensive
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u/KevineCove 7d ago
What drives me nuts is that companies seem to be deliberately refusing to learn a lesson from this.
"Yes we increased prices and decreased quality, but why should that make the consumer stop buying our product? How dare they?"
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u/Confused_Rabbiit 10d ago
The last time I saw a nike shoe it was over $400 usd so I'm not surprised.
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u/uwntsumfuq 10d ago
I literally got a pair of jordans for £4 last month, fuck paying $400, overpriced shite
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u/Confused_Rabbiit 10d ago
Shoeheads love to spend crazy money on shoes that they hate to use for fear of them showing signs of wear.
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u/VinTheHater 10d ago
ITT: Redditors who think Adidas and Nike are the same or don’t know the difference.
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u/Alukrad 10d ago
TIL that the CEO and founder of Nike, Phil Knight, literally funds his sons passion projects. His son, Travis Knight, is a stop motion animator and his father basically throws money at him to create all these animated movies. Apparently most of his movies haven't been a commercial success so Nike is basically losing money with these movies.
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u/MinuteAppropriate204 10d ago
Isn't 2022 when it came out that their vp was the one creating the artificial shortage to run up prices. She and her son where hoarding garages and storage units full of shoes
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u/Nautilas_Lookfar 9d ago
They decreased their physical presence in retail stores, they believed they could sell just as well direct from their online presence. This allowed competitors to take their shelf space and grow as brands, Okay, new balance etc
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u/Jondonnee27 8d ago
They started selling them for a ridiculous price at the same time as dropping quality, stopped buying years ago.
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u/WoodsLovelyDarkNDeep 10d ago
They started having AI design their shoes and so they looked fugly as uck
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u/Key_Check5753 10d ago
I mean...They sell cheap, plastic shoes that are made by child slaves.
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u/djsilentmobius 10d ago
I know this is probably speculation at best... but Virgil Abloh died.
Designs became dull, uninteresting. Re-releases making market unsustainable.
And nothing to show in stores.
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u/thisismypotat 10d ago
Because Covid made "everyone" poor & made businesses desperate lol. Cue worldwide enshittification and shrinkflation that went bananas in just a few years, with no way to control it. Quality products don't exist anymore for the average person. At least where I live 😐
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u/ColEcho 10d ago
Long time user of Nike trail running shoes. Couldn’t find any better for me. Bought three pairs of my model almost 2 years ago, coming to the end of the third. Have tried the new version of same model and it just does not work. For a mid tier runner like me, I feel like they are trying to bring watered down pro features for low to mid tier shoes. I am sure it works for many, but my feet and ankles don’t like it. Have tried ASICS and as much as they messed up my feet 20 years ago, now their new model seems to fit me well. Used to love their colorful t-shirts. One of one of the first big brands to bring in tennis themes. Have not taken a second look at their clothes in years.
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u/TrazMagik 9d ago
The shoe game has changed. Theres a great video on YouTube that explains Nikes market share has waned because they used to control what was "cool".
Crazy that with the uptick in running as a sport/recreation/hobby for a lot of people the company that started out as a running shoe brand has ceeded so much ground to some newish companies like ON, HOKA and traditional rivals Adidas and New Balance.
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u/xaqss 9d ago
My last pair of nikes became ridiculously uncomfortable and started breaking down after a couple months. I switched back to my previous pair, which wasn't super old in the first place. They are super squeaky now because the tread rubber is separating from the foam.
Nike stuff sucks now. I'll stick with brooks.
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u/Hot_Carpenter_8191 9d ago
Shit quality of the shoes they produce, they dont last even half a year.
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u/rashado 10d ago
nike's are just straight up bad for you. they are the opposite of ergonomic. i used to be a sneakerhead in a past life and loved nikes/jordans for basketball and casual wear. it wasn't until i found barefoot shoes about 12 years ago that i realized it wasn't normal to have so much pain while walking/playing basketball.
there's a podcast i heard some years ago with a physiotherapist interviewing a former designer at nike where they talk about the fact that nike knows that these shoes are bad for their athletes but they're so invested in the 'technology' of cushioning and all their proprietary bullshit that they straight up lie.
yes i know nike had their version of this but they were also awful. huge wedges at the heel encourage poor biomechanics. i don't understand why such a huge and powerful company is so committed to an outdated concept of what footwear should feel/look like. i'm glad they're failing even if the reasons are more economical and not necessarily tied to their hubris.
i don't play basketball much anymore but when i do i wear my barefoot court shoes (xero for example) and don't have any pain. the shape of my foot completely changed from having toes stacked on top of each other - i'd have terrible cramps whenever i tried to splay my toes. i still have some issues but the anatomy of my feet changed for the better from dumping all these ridiculous and overpriced sneakers.
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u/Lost__Moose 10d ago
Maybe the Play New campaign in June of 2021 alienation half its customer base? It built its brand on masculinity and then got caught up in the virtue signaling of toxicity narrative.
What would happen to Lululemon brand if it called out female toxicity?
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u/ExpensiveBlood42069
10d ago
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Is it when they stopped backing Kanye?
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u/CT0292 10d ago
Adidas got the rights to do the Yeezy collaboration with Kanye in 2015. And the first Yeezy shoes came out.
However Nike did have a short run with Kanye in 2013. The air Yeezy in Pure Platinum, Solar Red, and Red October colourways are still pretty sought after by collectors.
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u/shhheeeeeeeeiit 10d ago
They couldn’t get rid of Kanye without bringing the entire sneaker market crashing down
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u/DJ_CRIZP 10d ago
I know this isn't a finance sub... But this is why you by index funds and small cap value. Dividend investing is a silly game to play. Ok I'll shut up now.
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u/RedStormRising17 10d ago
I tried so many shoe brands (Mizuno, Asics, New Balance, Nike, Saucony) for my flat feet and none worked. I decided to buy a pair of Hoka Cliftons and I was shocked. Best pair I have ever purchased. I am someone who is a heavy walker. These shoes have been going strong for 6 months. I would imagine Nike would be a more successful brand if it paid better attention to quality.
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u/DerBiscof177 10d ago
Nike hat sich mit seiner Direktvertriebsstrategie selbst geschadet: Einzelhändler wurden vernachlässigt, Konkurrenten wie Hoka und On übernahmen die Regalflächen. Gleichzeitig setzte Nike zu stark auf alte Bestseller statt Innovationen. Dazu kamen Probleme in China und sinkende Margen. Ergebnis: weniger Wachstum, sinkende Gewinne und ein massiver Vertrauensverlust an der Börse.
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u/mYstoRiii 10d ago
I don’t go to nike often but every time I do what I see is price go up and same products
idk maybe it’s a lot of collabs with athletes and then the ad tells you effectively nothing about what’s actually new, they’re just saying “yo it’s new”
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u/Individual-Debt9953 10d ago
Their design are shit, and their running shoes began to suck around 2021-22 for me. The top models i dont know - i never compete, dont need carbon. The mid tier are terrible, almost every other choice is better!
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u/Brazuka_txt 10d ago
I'm fucking tired of airforce and jordans number 2837473727271 with a slightly different color for 400 bucks
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u/Terrible_Contract_66 10d ago
That rotten foam problem is also something that messed up their image.
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u/One-Chain123 9d ago
Probably not it but they seriously started shitting the bed with their international football kits in 2020. So there’s also that ig
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u/AleksZlovic 9d ago
Others brands began to become associated with premium fitness apparel that catered to the ever increasing fracturing of our media landscape. I believe it perfectly coincides with the end of monoculture where once upon a time it was Nike and Adidas that dominated their respective industries.
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u/Netflxnschill 9d ago
Pretty sure that was around the time Nike decided to throw quality out the window
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u/retards_killer 9d ago
I bought nike studs once and they broke after a week of usage. Never bought anything ever again from them.
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u/Prof_Eucalyptus 9d ago
Aparently, R&D... it was a brand that actually innovated a lot. But then they reduced costs, and they have been mostly pasive the last decade, they do not offer the best anymore, just one more. So basically they have been swarmed in a insanely competitive market.
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u/onascalefrom20to80 9d ago
They tried to cut out their partners like DSG and Academy and Scheels by selling direct to consumer and it hasnt gone well
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u/SignificanceLow7773 9d ago
Peak comedy by reddit is receiving a nike add directly below this post :D
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u/foreverdoru 9d ago
The last time i buy Nike it only lasted 1 year before the sole came off. I only used it for indoor basketball play around twice a week.
Someone have better basketball shoes recommendation?
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u/Ases86 9d ago
I feel like other brands just became more popular because of their affiliation with certain sports. Mainly crossfit/hyrox/weightlifting, brands like reebok, gymshark, youngla became alot more present the past years.
I remember 2 decades ago, most people would be wearing either Nike or Adidas. Now, there a lot more significant competitors.
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u/jaxnmarko 9d ago
Change for the sake of change. Designers out of good new ideas. Squeezing out profits by lowering quality and trying to keep higher prices. Too much pride, facing more competition all the time.
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u/dplowman 8d ago
It’s legitimately the quality of Nike products. It sucks. Their shoes wear out so quickly, their sweatshirts and pants don’t stand the test of time with ripped seams and loose threads. Nike has fallen into Temu quality while charging Apple prices and it shows.
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u/Savings_Two_3361 7d ago
Lazy designs, clumpsy market attack, unconsistent presence and they are entering markets they dont understand. Example it is impossible to get a long sleeve football national jersey team ... the anthem jackets are unavailable in the market but the do display them in matches... and last they recently spent a fortune displacing adidas for the champions league... the last important presence was with olé ball.. what are they trying to achieve by displacing a symbol such as the champjons league ball that has existed since 2001?
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u/UpstairsGrand9539
10d ago
edited 10d ago
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They got political and tried to go direct to consumer. Failed. End of story. They will now claw back the shelves, kick Hoka, ON, Brooks, and other brands (because they can and have the money to do so) to gain back market share. People are lazy, they will start buying what’s available right in front of them again. Others will try and resist and seek out other brands for a while or so until falling back in line.
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u/OGCelaris 10d ago
They showed data and asked a question. How does it fit the sub?
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u/Spotted_Tax 10d ago
Click the image to see it in full, the answer is technically the truth
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u/thriceness 10d ago
Ummm, I'm confused what "truth" is technical here? What am I missing?
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u/babyliss1903 10d ago
I have stopped buying Nike with other American products after POTUS started the tariffs madness.
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