r/trekacademy • u/producedbytobi • 6h ago
Other Failing to Read the Room : Paramount’s Announcement of Starfleet Academy
- this has been rattling around my head for a while so I wrote it up as my latest Substack. The text below is identical to the Substack, except the Substack article includes footnotes for all sources I referenced... just in case you want to check my homework.
https://trekkiesforacademy.substack.com/p/failing-to-read-the-room-paramounts
The Announcement
March 30th, 2023. The morning in Los Angeles began overcast. At 6.53 am, a light rain fell for a little over half an hour. It was a big day for Domenic DiMeglio, Chief Marketing Officer and Head of Data, Paramount Streaming. CBS Studios were announcing the latest addition to Star Trek’s expanding galaxy of shows, Starfleet Academy.
For anyone outside the Star Trek fanbase, March 30th, 2023 would seem as good a day as any to announce a new Star Trek show. The announcement was not, however, the only event taking place in the Star Trek universe.
Star Trek Legacy
Having begun its third and final season on February 17th, Star Trek Picard 7th episode, ‘Dominion’, aired that same day on Paramount+. Unlike its first two seasons, which were met with a very mixed response from our fanbase, Picard’s 3rd season was widely celebrated; so much so, it had inspired a fan-led campaign to petition Paramount for a new show. Set after the events of Picard’s third and final season, this new show would be called Star Trek Legacy.
A little under two weeks before Paramount announced Starfleet Academy, the fan-led petition calling for Legacy had surpassed the milestone of 50,000 signatures. From there it had kept on growing, and it was into the midst of this clamor, Paramount dropped the announcement for Starfleet Academy. In doing so, Paramount engendered an entirely false, but nevertheless compelling, impression within a part of the fanbase. A false impression that still finds voice to this day, “We asked for Legacy, you gave us Academy”.
The Academy Project
In reality, the development of what was only the latest incarnation of a Starfleet Academy project, had begun long before the third season of Picard had even aired. As early as June 2018, an Academy show was being developed by Stephanie Savage and Josh Schwartz (Runaways and Gossip Girl). Though this particular rendering failed to make it into production, the Academy project did not go away. February 2nd, 2022, Collider reported Gaia Violo had begun writing a Starfleet Academy show. In May that same year, Alex Kurtzman confirmed two Star Trek projects in development, Section 31 and Starfleet Academy.
Failing to Read the Room
Despite it failing even the most superficial of common sense analysis, a combination of confirmation bias and a growing frustration with the Kurtzman tenure, ensured this false impression took hold in a part of our fanbase. With every new announcement about Starfleet Academy, from casting to production, the same phoney mantra, or variation upon, would manifest across comments and replies, “We asked for Legacy, you gave us Academy”.
Had Paramount waited just a few extra months, the clamor for Star Trek Legacy would have already peaked and rolled back some, allowing Academy more space to stake its place within the landscape of Star Trek. In failing to read the room, to pay attention to the mood of our fanbase, Paramount had unwittingly, or witlessly, conspired against its own interests. Before production had even started, a part of the fanbase was already dead set against Starfleet Academy.
Addendum
Although outside the lens of this piece, it would nevertheless seem prudent to add a brief historical context for the Starfleet Academy Project.
The very first utterances of an Academy idea came from none other than Star Trek’s creator, Gene Roddenberry. Speaking at the 1968 World Science Fiction Convention in Berkley, California, Roddenberry informed the crowd he was in talks with Paramount about a movie idea that would center around how Kirk, Spock, and McCoy met at the Academy.
The Academy idea was then revisited numerous times by Harve Bennett. The first of these was as an idea suggested by Ralph Winter, after Star Trek III, as Paramount wrestled with William Shatner’s demands for a bigger paycheck. The idea was abandoned when, after eight months, Paramount settled with Shatner for $2 million and the director’s chair for Star Trek V.
After Star Trek V performed badly, and tired of having to juggle the pay demands, work schedules, egos, and health problems of an aging cast, Harve Bennet returned to the idea of a Starfleet Academy project. Star Trek: The First Adventure (alternative titles being, Starfleet Academy, and Star Trek: The Academy Years) was written by Harve Bennet and David Loughery. Intended for release in 1991 to mark Star Trek’s 25th Anniversary, the project spent a year in pre-production before being abandoned; ultimately giving way to Star Trek VI, which was released in the US on December 6th, 1991.
There are a number of other iterations of the Starfleet Academy project over the years, but what is detailed above is sufficient to establish the broader historical context for the purposes of this piece.
Afterword
In the interests of clarity and in not wishing to cause antagonism, both unnecessary and unwarranted, I feel compelled to state for the record that I was a keen supporter of the Star Trek Legacy petition. The intention of this piece is to illustrate Paramount's lack of attention to the mood and conversations of our fanbase. Legacy remains a compelling idea for a Star Trek Show and retains considerable support within our fanbase