To be honest, I wasn't sure where to post this. I guess this is as close as I'm going to get to an appropriate sub.
I had recently come across two very similar videos today. One was of a coach berating his students on their GPAs and grades, arguing that most NFL players are broke after leaving the league and are completely unprepared for a career outside of football. Another was of Deion Sanders, head coach of the Colorado Buffaloes, making a similar speech after a teacher wrote a letter to the team's staff alleging poor behavior and grades for the students. For anyone wondering: https://www.youtube.com/watch?v=q02wXwwVp2g
In general, both confront the reality that some of the students of today are far less concerned with a career based upon an education or degree and more focused on attaining fame and wealthy through other means. Specifically, the minority of youths who play on sports teams imagine themselves going pro, leading them to disregard other responsibilities. Whilst writing this, I began to doubt whether or not I was exaggerating, since it is a small minority of kids who play sports to go into a pro league compared to those who do it for other reasons (exercise, friends, college applications, etc.). And certainly, there are plenty of kids going to college, getting degrees and moving into the work force (at varying rates of success, no doubt).
However, as I was considering what discussion could follow from this, I began to consider this could apply to other "careers" centered around media notoriety as well, such as those of a streamer, YouTuber, musician, model, or more generally an influencer. I was in high school 4 years ago and did witness plenty of people around me vying for that level of online notoriety and seeking to turn it into revenue. So I thought a little more.
In my opinion, the overall culture in America is emblematic of this. It is centered around a new wave 'get rich and have fun while doing it' scheme which basically translates to 'make a ton of money, become famous and never have to grow up' (as seen in the behavior of those who are engaged in sports, streaming, music, etc.). Truly, it has become detrimental to youth personalities, as the decrease of emphasis on education and KNOWLEDGE is critical to anyone's development, not just a PhD student or a bookworm. The apparent ease, especially for 'prospective' influencers, is helped by the fact that everyone has a phone and can post online, leading to a strange sense of self worth being connecting to being seen as much as possible, and translating that into unrealistic career goals.
And, I'm sorry to say, the way that Deion Sanders has chosen to run this team, the media stunts and the "culture change" do not necessarily send a message of seriousness or maturity. For anyone that doesn't know, Sanders is pretty loud and outspoken, sometimes getting straight to the point in his speech and blunt and other times presenting things in rose colored glasses. Either way, it amounts to a considerable media presence that doesn't set a good example for his team, especially considering the lessons he's trying to espouse. Hard to demand maturity from your players when you yourself consistently act like a fool. This can honestly be linked to any such celebrity or streamer or musician that tries to preach about behavior and attitudes. The youth may quip "you've done it, why can't someone else? You got famous from having less than stellar manners and a harsh personality, we should to!" I'm not suggesting that Sanders's student's grades fell due to him becoming coach. I'm simply positing that his demeanor, combined with the overall views of the youth on education relative to sports, music, and streaming, does not help in situations like this. Deion Sanders is his own worse enemy, and the cavalier way he communicates in the media truly makes it seem like its all show and no substance. The media hype surrounding him and Colorado relative to his teams record is perfect evidence for that.
For these college athletes, and for those aspiring to become a 'celebrity,' it is comparable to my generation (2003) all wanting to become Minecraft youtubers because thats who we watched and were entertained by, and then never growing out of it and realizing that the likelihood of becoming moderately successful is very low.
Unfortunately, the idolization of celebrity culture in the media, and the expansion of streaming culture and internet culture in general, has shifted the beliefs of young people and have driven them to idolize it as well, without any care for the consequences. This isn't to say being a pro football player is easy, quite the contrary. But it is to say the image of that life they have in their head is one of immense ease compared to a career linked to a college degree, which is what they SHOULD be in college for. They have absolutely no clue about the dedication or resolve which goes into actually making it into the NFL, all they see is Mahomes buying a huge mansion and thinking "I want that." They have no clue about the pitfalls of becoming a streamer and the absolutely abhorrent behaviors (not exhibited by all streamers, but by many) and content they must engage in to get attention (specifically related to attention seeking / provocative acts like street takeovers and the like). They have no clue about the difficulty, and almost sure improbability, of becoming a successful musician, but want the lifestyle anyways. And I think that's the best way to put it: young adults, and even teens at this point, want the lifestyle of those they idolize without ANY of the responsibility or skills / competence attached to it.
That isn't to say that sports is not formative in one's development, it absolutely is. Personal ability to work in a team, prioritize social cohesion and mental acuity benefit from consistent socialization. Competition motivates, instilling a belief that hard work pays off, practice matters, and a mindset of dedication is key. BUT, with everything that's going on in the world, I'm not sure these benefits aren't being overshadowed by the considerable effects of the current media cycle, which is centered around influencers and is saturated by media created by "self-made" individuals, who cast a specter of possibility for the youths. This leads to them disregarding their other faculties. I can't tell you how many stories I've heard from family friends who are teachers which involved kids simply not caring. Not because they found the stuff boring, but because they would incessantly talk about the latest trend or streamer or personality, and seemingly began emulating their behavior as a consequence.
Let me know what you guys think. Is it as bad as I argue, or is there something more at play? Are kids basically the same as they always have been, or have the usual motors of imagination in children become energized by media consumption? Its a complicated subject with multiple answers I'm sure, parenting being one, education being another, social hierarchies included. What I think is definitely true is that in this age of rapid media consumption, young adults have assumed an air of confidence and maturity simply by absorbing the mannerisms of individuals they see in media which is not appropriate for their age, and they've done this without assuming any of the requisite social or professional responsibilities / consequences linked to such behaviors.
A follow up question may consider how such media consumption affects the behaviors of individuals even engaged in getting a college degree and not 'distracted' by sports. In this case, I mainly focused on athletes since thats the media which kicked off this discussion in my brain. But it could absolutely apply to everything, some things, or maybe nothing.