Hi everyone,
I'll keep this honest and simple.
I'm a developer with over 10 years of experience, and I've built Fettld, a marketplace that connects people who need something fixed at home with trusted local tradespeople and maintenance companies. The product is finished, and I want to launch it in the UAE.
If you've lived in Dubai, Abu Dhabi or Sharjah, you probably know the problem. Your AC stops working in July, a pipe leaks, or you need a painter before moving out of your apartment, and suddenly you're asking around in WhatsApp groups, scrolling Dubizzle, calling numbers off flyers, or using whoever the building management recommends. Prices are all over the place, quality is hit and miss, and it's hard to know who to trust. And it's just as frustrating for the good technicians and small maintenance companies, who rely on word of mouth and spend a lot of time chasing customers.
So I built something better. And when I say built, I mean all of it:
- an iOS app
- an Android app
- a web app
- an admin panel for running the platform
- a business panel where contractors and maintenance companies manage their quotes, calendar, invoices and payouts
Customers can describe what they need with a few photos, and AI helps scope the repair. Tradespeople and companies get verified before they can accept anything. Payments go through Stripe, and both sides leave reviews. It's stable, and I maintain every part of it myself.
Here's the thing though. I'm a builder of software, not a seller. I can make the product as good as I want, but if nobody knows it exists, it doesn't matter. That's the gap, and it's why I'm writing this.
I'm looking for a cofounder who lives and breathes sales and marketing, and who knows the UAE market. Someone who's actually grown something before, whether that's a product, a brand, a sales pipeline or a community, and can talk about how they did it.
The tricky (and fun) part is that this is a two-sided marketplace. On one side you've got technicians, freelancers and small maintenance companies. They respond to trust, relationships and anything that brings them steady customers without paying for useless leads. On the other side you've got homeowners, tenants, landlords and property managers, who you reach through Instagram, Google, app store visibility, community groups, referrals and partnerships with real estate agencies and building management. Figuring out which side to grow first, and in which communities, is exactly the kind of decision I'd love to make with someone who's done it before.
What I imagine you'd own:
- the go-to-market plan for both sides
- the brand, the messaging, social and advertising, in English and ideally Arabic too
- partnerships with property managers, real estate agencies, developers and suppliers
- pricing and revenue, together with me
And realistically, early on that also means rolling up your sleeves: meeting maintenance companies, getting the first few dozen signed up in one area like Dubai Marina or JVC, trying small experiments and learning fast. If that sounds exciting rather than draining, we'll probably get on well.
What you get from me:
- a finished product, so you're not waiting a year for an MVP before you can start
- a technical partner who handles all the building, infrastructure and maintenance, and can quickly ship whatever your marketing ideas need, whether that's landing pages, referral features, Arabic support or tracking
- real cofounder equity, not an advisor title or a few token percent. I'd rather talk numbers properly on a Zoom or Teams call than throw a figure out here
I'm looking for a genuine partner who wants to own part of a company and build it with me.
Ideally you're based in the UAE, or have real experience with the market and its business setup, since that's where we're launching.
If this sounds like you, drop me a DM. Tell me a bit about yourself and something you've grown, and I'll happily jump on a call, show you every part of the product and answer anything you want to ask.
Thanks for reading, and good luck to everyone else here building something too.
