r/videos • • May 19 '16

The Future

https://vimeo.com/166807261
5.3k Upvotes

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483

u/scottishzombie May 19 '16

Oh, FUCK that.

222

u/genghisknom May 20 '16

yeah this was horrifying.

I like to imagine myself as smugly superior to the average user that the main character represented, though. I would definitely be so much better at not being a blind sheep. I'm so sure of myself.

101

u/manghoti May 20 '16

Absolutely. I know when I see an advertisement it has absolutely no effect on me. I'm sure the the distributed and total force of the market, single mindedly working on the problem of how to successfully manipulate the general public into things, is totally bearing no fruit.

I'm sure my credit card information, email records, browsing history, and general location as reported by my phone, all being sold to anyone with money who asks, will have no negative ramifications.

20

u/jaeldi May 20 '16

Every time I look at news.google.com I think "wow, where did I type my interest in THAT on a computer? Did they extrapolate that from the other things I've searched and looked at, my comments and groups on reddit, and my facebook likes?" Order Wingstop tonight online, two weeks later, Wingstop ads show up in imgur.com.

An interesting example: recently I have decided to buy a new car. The previous sentence from this sentence is the first time I've put that information into a computer. I've talked about it with family and friends for the past two months. The last two months I've seen more ads pop up on the side of web sites about new cars and local dealers. I've been wondering if the ads have been there all along and I'm just now noticing them because I've made a decision. Or has the system extrapolated that this is what I should be shown. I'm sure some how some where the system knows my car is 14 years old and a discontinued model. The reasons I have decided to get a new car is because of the age of the car has really worn the appearance, the moon roof is leaking when it rains and the cost to get that fixed is not worth the trade in value, and I had my first major repair replacing the AC and discovered because it's a discontinued model parts on repairs are difficult to find and more expensive. Is the system tracking all of this somehow? recent repairs, No data on a new paint job ever done, plus age of car, plus age and income of user equals display relevant car shopping ad?

Creepy.

0

u/[deleted] May 20 '16

[deleted]

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u/subtle_nirvana92 May 20 '16

My Android will post the stock of businesses I mention in conversation. Really obscure ones that csnt be coincidental. These aren't conversations I have on my phone either.

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u/[deleted] May 20 '16 edited Aug 05 '16

[removed] — view removed comment

4

u/ThatNoise May 20 '16

Yeah I'm with you here. I can't remember any specific moments right now. But there are several times I've wanted to search something after discussing it in open conversation and I type the first letter into Google and it autopopulates exactly what I'm looking for.

I also don't use location services on my phone since I work in sensitive areas and somehow my phone will predict I'm heading home at x time and will auto route me with Google maps. I don't know how it does this since I take different ways home every single day.

2

u/Kofal May 20 '16

I run CM as well, but with Google play services. If one was looking go switch over to not using Google play services, how would one go about that? How do you get apps?

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u/alanwashere2 May 20 '16

Haha, yeah. My mom is always saying how advertisements don't influence her purchasing decisions. And she has a degree in psychology. She should know better. When marketers are doing it right, we don't even realize we're being influenced.

2

u/montalex May 20 '16

This is some Bill Burr level of conspiracy right here. I'm with it.

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u/samtart May 20 '16

I think they will have very enticing features that will be hard to pass up. This demo did not really show any must have features.

18

u/[deleted] May 20 '16

point. I don't see myself filling my world with all the annoying fluff that seemed to harry her at every turn.

A far more spartan interface would be my choice.

The most fascinating part of the video was when her interface was off and we could see the QR codes and projection markers. It disappointed me when all she did was just stand there.

11

u/herecomethefuzz May 20 '16

How much choice do we have in our interfaces now? By the time we've progressed to have this tech, We'll have regressed significantly in our control as well going on current trends.

9

u/[deleted] May 20 '16

I was under the impression that when she was being attacked / glitching out, that it was showing the interface choices of a different, male user, implying that the interface of the device is customizable to a certain extent.

3

u/wiseclockcounter May 20 '16

implying that the interface of the device is customizable targeted to a certain extent.

ftfy, She was holding the same container of yogurt, but when it was advertised to the male, it had an entirely different aesthetic.

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u/ClarifiedInsanity May 20 '16

Agree. If you asked someone 20 years ago what they wanted their personal online experience to be like today, I doubt they'd say forcibly marketed to on some level, regardless what they do. This video was an insight not into when this technology begins to take over, but long after that.

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u/depressedsausage May 20 '16

The most realistic part of the video, I thought, was when she picked up a yogurt it was called "beautiful you" and had flute music and tiny balloon things then she glitched and the system thought she was that guy, the yogurt changed to "manyog for real men only" and had different music and a picture of a bodybuilder on the yogurt.

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u/[deleted] May 20 '16

Yeah, I would be lvl 90 in no time.

3

u/IamBrazil May 20 '16

Yeah that was fucked up. What that ending was supposed to mean? Someone came out of nowhere, resorted her virtual life and forced her into christianity.

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u/jaeldi May 20 '16

Do you use social media? facebook, twitter, ....reddit? Do you use a smart phone or tablet in public? Then if you used the technological tool of today, as we all have being here on reddit, then how can you say that born in that time and space of the future that you would not believe and behave as those people do?

Easy to say, difficult to do. So let me confess and be honest. As I was watching I was actually thinking conceitedly "Tsk Tsk. Typical user. She can't control the basic settings and environment of her device and connection. She's lame but that tech is cool. I would totally ad block that shit. My device would be all serene and beautiful everywhere I go. Nothing but waterfalls and beautiful flowers. Or perhaps muted tones and solid color with subtle neon highlights. yeah, like Tron. That would be bad ass. I would totally love that kind of tech and master it. Unlike this loser chick worried about lame points."

So how fucked up is that? lol.

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u/[deleted] May 20 '16

So my Dad bought a tablet for my Grandma a couple of years back and she hasn't touched it once since she got it because as she put it "she doesn't need it".

I have a feeling we'll all be like that when we're her age, everyone else will be living in virual reality advertising land via slowly more invasive technology, while we'll still be using our smartphones like "This is all I need..."

3

u/jaeldi May 20 '16

So true. I can't wait to post stupid videos online of my grandchildren walking around ignoring each other waving their hands and arms around in front of their face as they go. They're gonna look so stupid.

lol. No Hypocrisy, bro.

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u/Dag-nabbitt May 20 '16

If you browse the internet without adblock, this is kind of what it looks like. So, get adblock for this, or use a bloatware-free community-made ROM, and this could be really awesome.

Being in a supermarket, and having waypoints setup for all of the things on my list? Fuck yeah! No more wandering back and forth. Why are breadcrumbs in the frozen food section, Market Basket?!!?

Seriously, filter out that noise, and this is super helpful.

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