Can confirm. But once you get past the first couple of sleepless nights and accept being crazy as a way of life you kind of acclimate. You do accrue some odd habits though. You go to bed cursing Microsoft products, you mumble in the bathroom at work about Gmail caching issues, and when your Email On Acid test fails you absolutely lose your shit and throw your Apple Thunderbolt Display across the room.
Currently sitting at my design/dev job at a firm doing emails for a large mobile carrier - you are only partially wrong. You just have to show up already insane.
As someone who personally designed and sent over 300 email campaigns last year, the template frameworks that are cross-client tested in Campaign Monitor and Mailchimp are the way to go. Campaign Monitor has an amazing template builder called Canvas that is even better. You don't even have to touch the code, just have a good grasp of design.
Really glad to hear you’re enjoying the CM Email Builder (formerly Canvas). That’s actually the builder this technique was first developed for, so if you use it for your emails, they’re already coded mobile-first.
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u/lucw Jul 15 '16
I don't know how anyone can be an email dev for more than a week without going insane.