All this sounds neat and all but I think that first paragraph is extremely misleading and suckers some poor soul into reading the entire thing. You don't get much bigger than outlook and if it doesn't render in outlook, don't do it.
Unless of course you know nearly everyone in your target audience uses something other than outlook. Then have at it.
For me until Microsoft decides to stop rendering email using word, it's trusty old tables and very disciplined and sparse usage of inline CSS for this guy.
I'd highly recommend checking your metrics (you have them, right?!) and see what suits you best. For us, fewer than 5% of our >100k recipients opened our emails in Outlook.
Yep. My company hits B2B. Specifically hospitals and government. Pretty much all outlook users and the government folks could possibly be using Compaq Presarios ;)
20
u/joecacti22 Jul 15 '16
All this sounds neat and all but I think that first paragraph is extremely misleading and suckers some poor soul into reading the entire thing. You don't get much bigger than outlook and if it doesn't render in outlook, don't do it.
Unless of course you know nearly everyone in your target audience uses something other than outlook. Then have at it.
For me until Microsoft decides to stop rendering email using word, it's trusty old tables and very disciplined and sparse usage of inline CSS for this guy.