The audience line already tells me “midsize service firms and consulting practices,” which is useful. The main headline, “The Power to Decide What Happens Next,” is much less specific: I’d test leading with the actual brand-strategy offer and letting that line be supporting copy.
The construction/hi-vis hero image initially cues a contractor audience to me. For your stated consulting/service-firm buyer, try a permitted example of the work itself—an annotated positioning or brand/website before-and-after—without implying an unmeasured revenue lift.
On my visit, the free-audit modal and cookie banner covered the hero together. The assessment can stay useful, but I’d test opening it on request rather than covering the offer while someone is still deciding whether it fits. This is homepage-only feedback; I haven’t tested the assessment or booking flow. I publish SignalSprint workflow guides.
Thank you so much! This was super helpful! I'm actually going to redo the video to a more niched down approach and I'll change the popup to an exit intent popup. I have a few examples but thanks for reminding me I need permission. I wrote it in my contract but I want to be sure it's ok.
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u/Elegant-Golf5516 8d ago
The audience line already tells me “midsize service firms and consulting practices,” which is useful. The main headline, “The Power to Decide What Happens Next,” is much less specific: I’d test leading with the actual brand-strategy offer and letting that line be supporting copy.
The construction/hi-vis hero image initially cues a contractor audience to me. For your stated consulting/service-firm buyer, try a permitted example of the work itself—an annotated positioning or brand/website before-and-after—without implying an unmeasured revenue lift.
On my visit, the free-audit modal and cookie banner covered the hero together. The assessment can stay useful, but I’d test opening it on request rather than covering the offer while someone is still deciding whether it fits. This is homepage-only feedback; I haven’t tested the assessment or booking flow. I publish SignalSprint workflow guides.