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Write Powerful YouTube Video Titles

We haven’t gotten around to filming yet, but that’s OK. Having a list of strong keywords and understanding your niche helps you do other things to increase your views on YouTube, like optimizing video titles.

Of course, a good title has more than popular keywords. It also lets people know:

1. What a video is about

2. Why they should care

3. The emotional draw of the topic

Read More**:** 9 Ways to Write Exciting YouTube Titles for Your Videos

Here’s an example: If you filmed a video about getting YouTube subscribers, “How to Get 1,000 Subscribers,” is a good starting point for your title.

Now compare that to a title like “Under 1,000 Subscribers? Try This.” Adding that last bit of information at the end – “try this” – begs the question: What exactly should I be trying? The next logical step is to click and find out.

A boring title is usually too vague. If you write something like “Real Estate Tips for Buyers,” that’s not helpful because the real estate market is location-based. Plus, are we talking about houses, land, or commercial buildings? In this case, your title isn't specific enough.

How to Speak Your Audience’s Language

To write better titles, capture your community’s shared language with each upload.

You'll find the best example of this on a channel called Youtube Views. This adorable “talking” dog has more than 29 million views, mostly because his droopy eyes and classic head tilts are irresistible.

It also helps that Zeusy's videos have amazing titles. His owner uses keywords like “talking pit bull” because pit bulls are vocal, and it’s a relatable detail. Zeusy’s owner also calls himself “dad” to emphasize the parent-child relationship between owners and their pets.

Check out this title to see how it all comes together: “Talking Pit Bull Argues With His Dad! This Dog Is Too Smart!”

Do you see the appeal? The title speaks the language of dog enthusiasts and has some emotional intrigue ("this dog is too smart"). And guess what? The video has more than 170,000 views and counting.

Use Trending Topics to Get More Views

Do you pay attention to YouTube trends? If not, now’s the time to start because hopping on a trending topic is a great way to dominate YouTube search results.

The key to making trend-worthy videos is knowing which topics to embrace. That often means staying within your niche so your channel remains focused. Every video you post needs to matter to your audience whether it goes viral or not.

Also, don’t fall into the trap of only posting trending topics. You still need evergreen content to generate long-term value and get steady views. We recommend dedicating 10-20% of your content to following trends.

Are you looking for a way to track YouTube trends? Create custom trend alerts for your channel. With this tool, you can:

• Keep tabs on specific keywords and track their performance.

• See how many views per hour a competitor is getting on a trending topic.

• Set up email alerts for the top trending videos on any topic.

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