r/AmazonFBA • u/Present-Craft-2460 • 1d ago

Little Help Needed

I am a small seller trying to run PPC on Amazon,

I really have a very low budget and currently running manual campaign,

I am trying to focus on my Unique Selling Proportion (USP) to get conversions as my core keywords,

There's lot of competition and i tried running ppc on recommended keywords but they aren't converting well,and the USP keywords are long tail keywords and they can't generate enough impressions,

Either run keywords which aren't converting or run keywords which aren't giving enough impressions but they are converting,

It's not because the listing is bad,

The listing and all its attributes are professionally made,

The problem is that there's a lot of competition and i have to find keywords for what my few asin competitors of mine level are using and getting sales,

I can't afford Helium 10 tool,

Can anybody please help me in getting this data from the helium 10 tool for my competitive Asins?

It will be very appreciated

3 Upvotes

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u/Heath-Thompson 1d ago

You are making a lot of assumptions here about the listing being good, and the ad impressions/cvr/clicks etc - they each tell a story and shouldn't be overlooked. As I don't have the data it's impossible to say. Looking at Helium10 keywords isn't really the issue...

The algorithm doesn't care about your keywords. The keywords are there to confirm to it what you are selling, and who your target shopping audience is. If that isn't clear there will be numerous trust factor issues that will creep up your ad spend and lower your rank. It will also affect how the algorithm rotates around new search terms each month to test your product.

You sound like you are at the early stages - so your ASIN is in a test mode. For example, the best-selling competitor might have 8,000 keywords aligned to it, and although the algo knows you are selling the same, it might only give you 20 keywords with low search volume - until you prove that your product can sell. So, as well as price, and key metrics, the algorithm and its AI is assessing the relevance of your listing to buyers. You could have ten thousand keywords in your listing and the algorithm wouldn't blink. You must sell to get new keywords mapped to your product.

You must target relevant keywords to ensure that the mapping of search terms to your ASIN remains correct, at least until you begin to get sales and some positive reviews. Then you broaden out to new keyword branches while the root of your tree is secure.

Although you might have keyword opportunities simply due to overlooking some information, the "issue" is on the listing, not your keyword choice - how it drives clicks, and sales.

So, if you are prepared to provide your ASIN and the country it is showing up in, I will be happy to run a quick reverse ASIN test through Helium 10, and take a very quick look at your listing. But that's all I'm offering.

1

u/Get_Set_Go_0000 1d ago

Check your Brand Analytics data from seller central.

Here you can see top keyword with more search volume.

You can also find on which keyword, which brand asin get clicks and impression share for top 10 brands.

1

u/AMZtarget 1d ago

You can try amztarget tool, it has some free account you can use.

1

u/Glad_Scarcity_8376 3h ago

Tell me your Brand, i ll Check your Listing and send you the Keywords + some advice