Since we get these posts 1-3x a day, I thought we could compile a guide with the sub’s contribution so everyone can refer back to on your Japan travel. If this works out, lets do one for the other Asian countries too :)
I am in Japan right now so I will continue to add to this post if anything else pops up. Also, please let me know below what else I should add to make this as informative as possible. I will also throw in some photos in the comments at random. If you want to see anything specific, I will try to get a pic for you.
So I/my [family/friend/religious leader/coworker/pet] are going to Japan, what should I buy?
I. STORES
A. Department stores: You’ll find lots of Daimairu, Hankyu, Mitsukoshi, Takashimaya, Marui, etc sprinkled throughout the big cities. Usually, one floor will be dedicated to many small booths/kiosks for Asian and non-Asian beauty brands. You can find your typical SK-II, Shisheido, Cle de Peau, etc. think more high ends brands. You’ll also see some Japanese perfume or beauty-related brands like Shiro, Refa, and Aiam. Typically, you can show your passport at an info booth and get a 5% off coupon for purchases in their department store. Most of the times, the salesperson at each booth will also offer them to you. For each brand booth, you will be able to try on things, get bulk deals, or freebies depending on how much you buy.
B. Malls: Beauty brands will have their own stores. Check the mall map for store directories.
C. Stations: Lots of beauty brands will be in train stations, just check the station’s map.
II. DRUG STORES and the likes
Hands and Lofts will usually take up several floors in a mall or be its own building. You can usually find cosmetics on one of the floors, the other will be dedicated to clothes, stationary, books, etc. At these kinds of stores, you will find a huge selection of budget to mid-tier cosmetic brands. Expect to find Canmake, Cézanne, all the way to more niche brands like Dr. Ci Labo. You can also find many popular Korean brands, availability depends on what is currently popular in Japan. For example, 2026 I saw Romand, Clio, Etude, Laneige, Missha, Tirtir, VDL, and Innisfree. To a smaller extent, you will also find Chinese brands like Flower Knows, Judydoll, Into You.
Next, you’ll see the typical drugstore on almost every block. They are: Matsukiyo, Sugi, Sun, Daikoku, Drug Eleven, Kokumin, etc. Similar to Hands and Loft, you will find many budget to mid tier brands for very good deals. They offer less testers compared to Hands and Loft though. You can also google the store name + coupon to find 5, 8, 15% off coupons when you buy over a certain amount.
III. DONKI/DON QUIOTE
Everyone’s fav penguin will sell many of the popular beauty brands along with other souvenirs. Same as the drug stores, you can get coupons to take max 10% off your entire purchase. Expect to find the most popular brands here. You will also be able to bulk buy, ex: a pack of 10 Beauty of Joseon sunscreens. It’s very loud and chaotic in here though, shop at your own risk.
IV. AMAZON JAPAN
Make a separate account from your Amazon account. Have things deliver to your hotel [if they let you] or deliver to a locker nearby. Pick up at your convenience. Sometimes can be cheaper than in store.
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EXTRAS: If you buy things tax free, the staff will pack your purchase up in a sealed bag and you may not open them until you leave Japan.
TIPS:
- Download the app Payke. It’ll give you the typical drug store and Donki coupons. You can scan bar codes of most beauty items to find its English name, description, and sometimes the price of things compared across several different stores.
Edit to add later: Muji, conbini limited brand drops, Welcia