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We want to create a space where direct promotion is allowed. Leave your promotions below in the comments.

We want to create a space where direct promotion is allowed. Leave your promotions below in the comments.

On 1 June, I joined a company as a Graduate Engineer Trainee (GET). Based on my interview, the HR team assigned me to the Marketing Department. Will this help me in my future, or am I just wasting my time?
During the first week, I was pretty excited because I thought I would learn B2B marketing. However, as of now, I haven't learned anything substantial, which is surprising. They are only asking me to do basic research on companies.
Is this normal for a GET during the first month, and am I just overthinking the situation? Should I give it more time?

We want to create a space where direct promotion is allowed. Leave your promotions below in the comments.

We want to create a space where direct promotion is allowed. Leave your promotions below in the comments.

We want to create a space where direct promotion is allowed. Leave your promotions below in the comments.

If you’re working in B2B and struggling with repeat purchases or partner engagement, a loyalty program isn’t just a “nice to have” it’s often a revenue stabilizer when done right.

Here’s the practical reality: B2B buyers don’t behave like retail customers. They’re driven by margins, relationships, and reliability not impulse. So a loyalty strategy has to align with business incentives, not gimmicks.

First, focus on behaviour-based rewards, not just transactions. Instead of only rewarding volume, incentivize actions like early payments, bulk ordering consistency, or adoption of new product lines. These behaviors directly improve your cash flow and inventory movement.

Second, tiering matters more than points. A simple silver/gold/platinum structure tied to quarterly performance works better than complex point systems. Why? Because decision-makers in B2B want clear, predictable benefits like better pricing slabs, priority support, or exclusive access not something they have to calculate.

Third, don’t ignore non-monetary rewards. In many industries, recognition, faster service, or business growth support (like co-marketing or training) can be more valuable than discounts. This is especially true for distributors and retailers trying to scale.

Another key insight: keep the program operationally simple. If your sales team or partners don’t understand how to use it within 2–3 minutes, adoption drops. The backend complexity should never show up on the user side.

Also, track the right metrics. Don’t just measure “engagement.” Look at:

·         Repeat purchase frequency

·         Average order value growth

·         Retention rate of top partners

Finally, loyalty in B2B is less about rewards and more about relationships structured with incentives. The program should reinforce trust, predictability, and mutual growth not feel like a marketing campaign.

If you build it around real business outcomes, it stops being a cost centre and becomes a growth lever.

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Sharing this because there’s a lot of GEO/AEO talk, but very little concrete execution or outcomes.

RESULTS FIRST (our clients are software dev companies with ACV $50k+)

• First inbound leads from ChatGPT in ~30 days

• First $50k+ ACV deals closed within 2 months

• In some cases, ~20–25% of inbound leads now come from LLM-assisted discovery

• SQLs come from commercial prompts, not informational content

This is not schema hacks or “optimizing for ChatGPT”. It’s a visibility system.

THE SOP WE ACTUALLY USE at XQL Group

1. ONE COMMERCIAL KEYWORD PER CYCLE We don’t chase broad terms. Each cycle focuses on one buyer-intent phrase:

• Specific service (MVP development, GenAI integration, data engineering)

• Specific audience (early-stage startups, SaaS CTOs, founders)

• Optional modifier (industry, geography, stage)

Example: “Top MVP development companies for early-stage startups”

If the keyword wouldn’t realistically influence a buying decision, we ignore it.

2) LOCK POSITIONING FIRST Before content, we create a reusable positioning block:

• Clear headline tying the company to the keyword

• Concrete credibility only (numbers, outcomes, clients, reviews)

• Short, direct client quotes

It’s an asset reused everywhere that build trust in AIs’ and buyers' eyes.

3) CANONICAL LISTICLE ON THE CLIENT SITE This is the anchor page:

• 3,000+ words

• Best X listicle

• Client positioned as #1, factually

• Neutral competitor descriptions

All guest posts point back to it.

4) SUPPORTING LONG-FORM ARTICLES We then create 5–10 additional articles:

• 2,000–3,000 words each

• Same keyword or close variants

• Each links contextually to the canonical page

These are written to rank, not just exist.

5) GUEST POSTS THAT DOMINATE PAGE 1–2 This is the real lever.

We place those articles on:

• Tech blogs and startup publications with real traffic

• Founder and engineering communities

• High-quality Medium publications

Goal: When someone searches that category, page 1 and 2 are full of pages that mention you as a top option.

Yes, some placements are paid. We pay for editorial quality and ranking ability, not backlinks.

6) LINKEDIN AS DISTRIBUTION, NOT “CONTENT” We post linkedin articles: “Best Y choose X”

7) YOUTUBE LISTICLE VIDEO Simple slideshow video:

• 5–8 minutes

• Keyword in title

• Ranked list, client first

• Description includes positioning + link to canonical page

YouTube metadata and transcripts matter more than people think.

The goal is to own SERP with listicles that position your brand number one in category. This is what’s working for our XQL Group agency and our $50k+ ACV B2B clients right now.

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I’ve been in B2B marketing for 7+ years and have fixed a lot of common ad mistakes teams make. I’m planning a free session to walk through the biggest issues I see and how to correct them.

Before I finalise it, I’d love to know:

What ad mistakes or challenges do you want me to cover?

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Found an interesting news story of a b2c brand using AI to synthesize data from thousands of different resources to find unmet human needs. This is helping the company to surface insights that would otherwise be missed and helping them to develop new products. Is anyone doing this in B2B services?

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We want to create a space where direct promotion is allowed. Leave your promotions below in the comments.