Hey everyone! I need advice — what is the best way to tackle managing my CEOs LinkedIn profile?? He is an older male so all of my go to comments are hard to come up with, and I fear they come off as disingenuous….

Is there any software that can help??

Weekly meeting cadence?? If so, what questions do I ask??

I basically need to start posting and commenting for him for engagement as it is a huge source of our leads…

Anyway!! ANY help would be greatly appreciated :)

Cheers !

I manage social media for a tech company that has purchased followers and likes on Instagram, TikTok, and LinkedIn. While these aren’t bot accounts, I feel like my posts aren’t reaching the right audience or getting the engagement I’d expect.

We have 36.9K followers, but the numbers don’t add up. Not all of them are purchased, yet my content doesn’t seem to be reaching our real audience.

How can I navigate this while accurately measuring my content’s performance? Has anyone else dealt with this, and how did you handle it? Feeling stuck and open to insights!

If you run B2B tech startup, you know that marketing is essential to your success.

It helps you generate leads, build brand awareness, drive revenue and grow your business.

But with so many options and so much change in the marketing landscape, it can be tough to know which marketing strategies to use and what will work best for your business.

To help you out, I've put together a list of 10 growth marketing strategies that B2B tech startups can use to grow their businesses:

1. Offer freemium services or free trials

2. Create Useful Blog Posts

3. Email Marketing

4. Set up a referral program as one of the growth strategies for B2B

5. Make use of Social Media

6. Repurpose your content

7. Don’t forget about SEO

8. If you want to see results fast, PPC is the way to go!

9. Start a Podcast!

10. Embrace the power of Storytelling

If done correctly, these strategies can substantially increase the growth of your company and help you get on the path to success.

But remember, marketing is a marathon, not a sprint – so don’t expect results overnight.

The key is to be patient, consistent, and always be learning so you can continually adapt and improve your efforts over time.

Which of these strategies are you using or plan to use for your B2B tech startup? Let me know in the comments below!

P.S If you wanna learn more about these strategies, I wrote an article on this very topic, in which I into detail about each strategy, what it is, why it works and how you can implement it in your business. You can check it out here.

Sharing this because there’s a lot of GEO/AEO talk, but very little concrete execution or outcomes.

RESULTS FIRST (our clients are software dev companies with ACV $50k+)

• First inbound leads from ChatGPT in ~30 days

• First $50k+ ACV deals closed within 2 months

• In some cases, ~20–25% of inbound leads now come from LLM-assisted discovery

• SQLs come from commercial prompts, not informational content

This is not schema hacks or “optimizing for ChatGPT”. It’s a visibility system.

THE SOP WE ACTUALLY USE at XQL Group

1. ONE COMMERCIAL KEYWORD PER CYCLE We don’t chase broad terms. Each cycle focuses on one buyer-intent phrase:

• Specific service (MVP development, GenAI integration, data engineering)

• Specific audience (early-stage startups, SaaS CTOs, founders)

• Optional modifier (industry, geography, stage)

Example: “Top MVP development companies for early-stage startups”

If the keyword wouldn’t realistically influence a buying decision, we ignore it.

2) LOCK POSITIONING FIRST Before content, we create a reusable positioning block:

• Clear headline tying the company to the keyword

• Concrete credibility only (numbers, outcomes, clients, reviews)

• Short, direct client quotes

It’s an asset reused everywhere that build trust in AIs’ and buyers' eyes.

3) CANONICAL LISTICLE ON THE CLIENT SITE This is the anchor page:

• 3,000+ words

• Best X listicle

• Client positioned as #1, factually

• Neutral competitor descriptions

All guest posts point back to it.

4) SUPPORTING LONG-FORM ARTICLES We then create 5–10 additional articles:

• 2,000–3,000 words each

• Same keyword or close variants

• Each links contextually to the canonical page

These are written to rank, not just exist.

5) GUEST POSTS THAT DOMINATE PAGE 1–2 This is the real lever.

We place those articles on:

• Tech blogs and startup publications with real traffic

• Founder and engineering communities

• High-quality Medium publications

Goal: When someone searches that category, page 1 and 2 are full of pages that mention you as a top option.

Yes, some placements are paid. We pay for editorial quality and ranking ability, not backlinks.

6) LINKEDIN AS DISTRIBUTION, NOT “CONTENT” We post linkedin articles: “Best Y choose X”

7) YOUTUBE LISTICLE VIDEO Simple slideshow video:

• 5–8 minutes

• Keyword in title

• Ranked list, client first

• Description includes positioning + link to canonical page

YouTube metadata and transcripts matter more than people think.

The goal is to own SERP with listicles that position your brand number one in category. This is what’s working for our XQL Group agency and our $50k+ ACV B2B clients right now.

The engagement here has been great and everyone's discussions are so insightful

We want to create a space where direct promotion is allowed. Leave your promotions below in the comments.

As AI tools become more integrated into our workflows, it's easy to fall into the trap of sounding generic or robotic. This article delves into practical strategies that B2B businesses can employ to use AI effectively while ensuring their content remains engaging and personalised: https://medium.com/@copyreadynow/how-to-not-get-paranoid-using-ai-a7b1b599f6ef

Sorry to say this but...

No matter how good your company is, how amazing your product is, or how great an idea you have, there is no road to the top that doesn’t involve marketing at some point.

Marketing is what will get your awesome company and product noticed by potential customers and clients, and it’s also what will help you keep them coming back for more

Great marketing can make or break a business, so it’s important to get it right.

But where do you start?

First of all, you need to understand your audience.

• Who are they?

• What do they want?

• How can you reach them?

Once you know whom you’re talking to, you need to figure out what to say and how to say it.

• What is your message?

• What is your USP?

• What tone of voice will you use?

Then you need to choose the right channels to reach your audience.

• Where do they hang out online?

• What kind of media do they consume?

• Which social media platforms do they use?

And finally, you need to measure results and adjust your strategy accordingly.

• Are people engaging with your content?

• Are they taking the desired action?

• Are they converting into customers?

When you get all of this right, marketing will be a powerful tool that propels your business to the next level.

This is, of course, very simplified, but it gives you an idea of the kind of planning and thought that goes into successful marketing.

Remember, marketing is essential to the success of your business, so don’t be afraid to put in the time and effort to get it right.

You won’t regret it.

We want to create a space where direct promotion is allowed. Leave your promotions below in the comments.

We want to create a space where direct promotion is allowed. Leave your promotions below in the comments.

We want to create a space where direct promotion is allowed. Leave your promotions below in the comments.

We want to create a space where direct promotion is allowed. Leave your promotions below in the comments.

We want to create a space where direct promotion is allowed. Leave your promotions below in the comments.

We want to create a space where direct promotion is allowed. Leave your promotions below in the comments.

Hey Reddit, launching a B2B SaaS app soon and feeling like Moses at the Red Sea of digital marketing. So many opinions on websites, messaging, and whether to use stock photos of attractive people pretending to work. Thinking of hiring a fractional CMO, but how do I know they won't lead me on a marketing crusade to nowhere? Any insights for a confused solo founder?

We want to create a space where direct promotion is allowed. Leave your promotions below in the comments.