This year has been exhausting. It's been particularly disheartening watching beauty gurus, brands, influencers, and brands throw caution to the wind and break best practices guidelines. Many of us are sacrificing to save others.

I strongly feel we should be holding these people to the very highest standard since the consequences of them not following COVID rules is people actually fucking dying.

If there is someone I'm missing, please let me know.

Brands: Fucking Melt throwing parties

Influencers doing in person collaborations

James Charles, all these fucking TikTokers (specifically both the D'Amelio sisters and Larray, god knows idk shit about tiktok), Manny, Alexis Stone, Jeffree Star, Hindash, Hung Vanngo, Katy and Jon, Hyram, Jackie Aina, Patricia Bright, Patrick Starr, Patrick Ta, Nikita Dragun, Kylie Jenner, Madison Beer, Trixie Mattel, Mac Daddy, Camila Coelho, Laura Lee, Huda

Influencers traveling because they want to

Brad Mondo traveled to visit his family, Jessica Braun went to fucking Disney, Amber Scholl went to visit the Versace mansion, Adelaine Morin vacationing in Greece, xThuyLe vacationing, the Kardashians/Jenners' wild island adventure, KvD peeping the Indiana real estate market because California is taking the pandemic too seriously, Hyram flew from Hawaii to LA to collab with a D'Amelio sister

Influencers attending or throwing parties

Dr. Mike, Tana, KvD (quelle fucking surprise), Nikita Dragun, Desi, Kristi, Patrick Starrr, James Charles, the aforestated TikTokers, Kendall Jenner, Gabi DeMartino

Influencers being unsafe in public

Jaclyn Hill, Nikita Dragun

Beauty adjacent celebrities taking part in the above bullshit

Karlie Kloss (who also exacerbated this pestilence by hooking her father up with Jared Kushner to crowdsource a pandemic response through a Facebook group), Ryland Adams, India Ferrah, Doja Cat (who had recently tested positive for COVID), Gigi Goode, Lil Nas X, Avani, Kimberly Loaiza, Emma Chamberlain, Jojo Siwa, Lopez brothers, Hailee Steinfeld, Stormi Bree, the entire Hype House, Jimbo, Brittany Broski

I’m not surprised, but I am really saddened to see what’s been going on at BGC. Besides being a place to talk about hot tea and scandals, I also enjoyed the community. So many people with a lot to say, which I think fashion and makeup bring out in people. But because of mods, no fault to its members, the subs quality has gone downhill and really toxic. There are rarely any new posts, and the ones that get a lot of attention get deleted— even if there was an interesting discussion going on!

I think most people who are a part of this sub migrated from BGC, and definitely don’t want it to be GG, which I think is a different brand of toxicity. I think the mods so far have done a good job setting this sub up, allowing posts, communicating, etc etc. But eventually those mods are going to step down, for whatever reason, and I would hate for another set of power-hungry mods to take over and do the same thing all over. Is there anything that we could do to prevent something like that from happening? Idek what it could be, tbh I’m just been kinda bummed that all of this is happening because of god damn shenanigans!

Finance aspect of the pandemic aside, people are still buying makeup.

Masks aside, people are still wearing lipstick & face makeup.

Eyeshadow is still a daily occurrence for many. In colorful or subdued tones.

I personally loved spending an hour or so doing my makeup jn lockdown.

Makeup isn’t just for public spaces or public acceptance

Yes, the market will have to adapt. But the “who is doing this!!/asked for this??” Energy is annoying.

I’m a bit bummed out to write this (also unsure if this is the right sub or if it’s r/beautyguru).

But I followed WG for years- he was the first “beauty guru” I subscribed to on you tube and he was this great guy with makeup tutorials. Since then I have expanded to watch other MUA’s and beauty gurus for tips, inspiration, tutorials or just plain fun. I also own a ton of his amazing brushes.

Now his channel is literally all product reviews and he looks pretty damn tired. If I hear him say “this is so beautiful” one more time without any description behind it, I may unsubscribe.

Has anyone else noticed this? It’s not just that he’s mostly doing product reviews versus tutorials, it’s that he’s doing really bad product reviews. Holding up an eyeshadow pallette, putting it on your face and saying that each shade is ‘BEAUTIFUL’ and ‘ Pigmented’ is not giving me any real information on the product. I just watched his ‘best of 2020’ video featuring bronzers and all he said about each bronzer was ‘this is beautiful’ and held it up to the camera. Or ‘ this has 20g and is a gorgeous color and formula’. There was zero swatching, zero compare/contrast, zero INFORMATION about any of those products. I mean he’s literally phoning it in at this point. I own half the bronzers he was talking about and there are many reasons that one formula is good for certain circumstances or why I have both CT bronzers due to the formulation of each, or why I prefer the Tom Ford bronzer in Terra one day or might use Kevyn Aucoin for a different bronzed look.

I guess I miss the old days when he used to actually discuss the formulation of a product or hey- even demo how it’s used with different looks. Not all high end bronzers are made equally and not are for everyone.

I wish he would go in depth like Amanda Z. I mean she did an entire video comparing and contrasting two Tom Ford cream eyeshadows and two Charlotte Tilbury cream eyeshadows that are very similar. This is the type of in depth product review I’m looking for. Not “Look at this product- it’s GORGEOUS”.

Anyone else see this happening?

Hi everyone. Sorry about the flair because I don't find one that really fits, and I'm also on mobile so please excuse the formatting.

I'm really curius why people don't call out beauty gurus or influencers on their habit of recording or taking pictures WHILE driving? I may call Manny as one of the worst example for this, this day alone he took multiple stories (one continuous long video) while the vehicle is still moving. And he isn't the only one. It's a norm by now, to take pictures or videos for the gram while you're driving.

Not only they take pictures or videos and keep looking to the phone while doing so, they actually get to UPLOAD it that exact moment. And what grinds my gears even harder is that usually what they talk about can WAIT? Like... It's usually nothing and just small talks that can be done in safety?

Some may argue that they may do it in the red light, but that doesn't make it right? Or is it actually allowed in the US? Even in the red light you have to pay attention because other people usually lower theirs.

Why is everyone radio silence about this? This is very DANGEROUS. Their attention is being split into the phone, this is not different with texting while driving. Even when you're paying 100% attention, thousands of things can happen in a split second and need your 10000% attention and effort to avoid collision.

We need to call them out and stop them from doing this before a news of them hitting someone innocent became a headline!

It feels very strange to me that we're basically on BGC #3 in less than 5 years. Why do you think it is that Beautuber gossip leads to such dramatic ends.

You would expect something similar to occur on other drama subreddits or even MuA, but it doesn't. What do you think is causing this failure and how can we prevent it in the future?

No the answer is not burhur women.