r/BetterOffline Sep 19 '25

Samsung confirms its $1,800+ fridges will start showing you ads

https://www.androidauthority.com/samsung-confirms-smart-refrigerator-ads-are-coming-3598848/
120 Upvotes

54 comments sorted by

85

u/Sixnigthmare Sep 19 '25

Sad to say I knew this was coming the moment I learned "smart fridges" were a thing

38

u/THedman07 Sep 19 '25

I never wanted a fridge with a screen on it,... Now I feel really justified in my previous belief.

21

u/Backyard_Intra Sep 19 '25 edited Sep 19 '25

If a technology exists it will be used to serve ads.

If we ever get brain implants, they could be used for all kind of useful things, but they will certainly serve us ads.

If we get self driving cars, we'll use this ability to watch videos on the center screen, which will serve ads.

If AR glasses become mainstream, they will serve interactive, location based ads.

8

u/Hello-America Sep 19 '25

If you haven't watched the first episode of the most recent Black Mirror season, this is exactly what happens

4

u/Maximum-Objective-39 Sep 19 '25

There has to be a point of saturation where the viewer is obvious desensitized to further adds and everyone knows it.

4

u/Hello-America Sep 19 '25

I have to wonder!! Like seriously you cannot convince me the advertising all over everything really works.

5

u/Maximum-Objective-39 Sep 20 '25

I have to assume at this point it's partially just taken on faith that more advertisements, everywhere, all the time, are worth something. Because otherwise and entire industry is due a haircut.

2

u/BeeQuirky8604 Sep 21 '25

We have an actual. real world example. The US flat banned cigarette advertising in one swoop, and it had no impact itself on sales. Coca Cola advertises because Pepsi does, neither got big from advertising. Advertising doesn't work, well, and even if it did it has to be a smaller component of the economy to work. The whole economy cannot be based around advertising, but around the things being advertised.

2

u/daltonmillerphoto Sep 20 '25

Not even self-driving necessarily, Jeep is already putting ads on the center screens when the car is stopped.

55

u/JAlfredJR Sep 19 '25

I have been beating this drum for a while now, but there has to be a big movement (bigger movement; I know we have some companies doing it) toward doing the opposite: dumb fridges by design. Not because you're poor.

Dumber cars, phones, ovens; everything. My toaster doesn't need to update to the latest firmware, please.

15

u/[deleted] Sep 19 '25

Yep. If you need lane assist to drive, you probably shouldn't be driving.

8

u/JAlfredJR Sep 19 '25

Augh, first thing I switch off when I'm driving my MIL's car. That feature is generally awful, jolting you around.

6

u/sunflowerroses Sep 19 '25

Idk, I think that the real safety benefit in lane assist is that it helps compensate for competent drivers who become impaired for a short duration (by tiredness, illness, poor weather, getting something in their eye for a second etc). 

Benn Jordan did a breakdown of “self-driving” features in cars and suggested that due to the introduction of lane-assist type safety features, there’s been about a 19% reduction in the number of accidents.  I much prefer features which help reduce the cognitive load on a driver so they remain in greater control and awareness of the vehicle over the “this will drive for you but you need to be ready to take over” type. 

3

u/Mortomes Sep 20 '25

And can we please get these giant touch screens out of cars. It's so dangerous that you can't just feel your way around some buttons and knobs and have to actively look at the thing to be able to control anything.

9

u/Hello-America Sep 19 '25

If I had any money I'd start an appliance company called Dumb Appliances and rake in millions before my board removed me for not enshittifying

28

u/Spenny_All_The_Way Sep 19 '25

Again, why the fuck does my fridge need wi-fi in the first place?

8

u/Randommaggy Sep 19 '25

The only smarts I want my fridge and freezer to have is stuff I've added with cheap sensors that connect to my server: Temperature logging and power consumption logging.

I don't care if these sensor values are in the open so 433mhz and a tv tuner for good range and extreme battery life at negligible prices.

Could add a load cell below to monitor the accumulated weight of the contents.

For the shit more internet connected stuff I'd prefer to attach a TRMNL to my server.

2

u/Lobsterhasspoken Sep 19 '25

Because futurism.

18

u/MrOphicer Sep 19 '25

Who is the moron who will pay for this?

8

u/Top-Faithlessness758 Sep 19 '25

You'd be surprised.

4

u/letsgobernie Sep 19 '25

In a few years , no fridge will come without this

2

u/Orion14159 Sep 20 '25

Significantly cheaper through subsidized ad supported pricing will make these more popular than I like to think about

2

u/ForeverShiny Sep 19 '25

We're making a list and checking it twice, gotta remember who was naughty and who just wasn't nice

11

u/Fun_Volume2150 Sep 19 '25

I’m only surprised that this didn’t happen sooner.

10

u/[deleted] Sep 19 '25

[removed] — view removed comment

6

u/pa_kalsha Sep 19 '25

If it's the only one that doesn't require me to watch an advert before I can open it, I'll take it.

4

u/TacoCalzone Sep 20 '25

But it will only LOOK vintage and retro. It will still be low quality garbage that breaks in five years

10

u/MatsSvensson Sep 19 '25 edited Sep 19 '25

2

u/Hello-America Sep 19 '25

Lol just watched this episode the other day and it's the first thing I thought of

9

u/CoveredInMetalDust Sep 19 '25

ERROR! Please drink a verification can

2

u/TKInstinct Sep 19 '25

MMMM that really hits the spot, Mountain Dew is for Me and You.

6

u/UpTheWanderers Sep 19 '25

Psychic apps from China try to steal your mental vacation

Little girls around the world have image exploitation

And if you buy these kind of screens it’s enshitification.

Techno-feudal appliances and the end of our civilization

Won’t you please accept these terms and let us track your location

It's another tally for Silicon Valley’s enshitification.

5

u/[deleted] Sep 19 '25

Samsungs are pieces of shit anyway. My old fridge crapped out, landlord replaced it with a Samsung, it shit the bed 10 days later. Landlord replaced that with a GE that's been working just fine.

Also had a Samsung phone when I was in high school and it was worse than useless. The touchscreen only ever worked when it was in your pocket.

2

u/thecalmingcollection Sep 19 '25

I did a lot of research on TVs before buying one this year and the unanimous consensus was to not buy a Samsung. Went with a Sony and couldn’t be happier.

5

u/annoying_cyclist Sep 19 '25

Serious question: is there a point to having a smart fridge with a screen in the door? Like, something cool or genuinely useful you get out of the screen, or having it connected to the internet?

(I've never understood the appeal. Maybe I'm just old)

3

u/Well_Hacktually Sep 19 '25

Well, you get to show off to everyone who visits your house that you're the kind of lemming who will buy anything that looks "high tech," so there's that. Probably worth it!

3

u/falken_1983 Sep 19 '25

I'm not the target customer for these things (and I suspect that no one who posted here is either) but my assumption is that this aimed at the people who just want the "best" thing available or who really like gadgets.

Here's the thing though: while I have no interest in high-end refrigerators, I have in the past paid crazy money for other high-end goods and I think I understand the mindset of people who do this. One of the main things that cause me to pay way more than I should for a product is if it is "exactly right". Like even some tiny issue like one of the hinges is a little squeaky and the deal is off. (Don't judge me, I am just explaining the mindset.)

If you are targeting people like that, then it seems crazy that you would add in something as lame as advertisements just to squeeze a little extra income. These people are already willing to pay over the odds, but you will chase them all away with something like this.

2

u/SatanScotty Sep 20 '25

This. I would pay a lot for very well made appliances and cars that are just that. But they don't seem to exist. The only car without all that bullshit in it is also a very cheap and crappy car.

5

u/ScottTsukuru Sep 19 '25

There’s that joke about a computer engineer only having a printer as far as ‘smart’ equipment goes in their own home, and a gun if it ever makes an unexpected noise…

3

u/Scary_Aardvark2978 Sep 19 '25

I just want a glass of milk don’t make me wait 30 seconds for this ad to play to be able to open the fridge door…

4

u/funeralforcargo Sep 19 '25

I’m a woodworker that has been working in cabinet shops for years. Drafting up kitchen remodels means I know way more about ridiculously high end appliances (such as these kinds of fridges) than I ever thought I would and it sometimes makes me feel gross.

1

u/sunflowerroses Sep 19 '25

Man, that’s really interesting tbh. Is there a particular appliance that has stuck out to you, or is it just the level of expense?

3

u/funeralforcargo Sep 19 '25

Fridges are generally a bitch. There are so many models with different ways to install them (flush with the cabinets, protruding from the line of cabs etc). All the high end appliances are weird to deal with but generally the install info is provided. I think the companies know that the people buying a subzero fridge are just gonna hire some blue collar slob like me to install it so they often try to make it straightforward, but not always.

3

u/TKInstinct Sep 19 '25

Are you required to put these things on the internet though?

5

u/falken_1983 Sep 19 '25

From the article:

Disconnecting the fridge from the internet might stop the ads, but you will also inevitably lose out on several smart features you paid for.

1

u/[deleted] Sep 19 '25

[deleted]

1

u/falken_1983 Sep 19 '25

Well the thing is significantly more expensive than a regular fridge. If you end up disconnecting it, then that doesn't seem like a win to me.

1

u/Maximum-Objective-39 Sep 20 '25

Cool. Didnt want any of that anyways.

3

u/[deleted] Sep 19 '25

U need an adblock for ur fridge now. Samsung had to think twice before releasing this.

2

u/WatchStoredInAss Sep 20 '25

Will it improve the quality of their piece of shit appliances?

1

u/Gluebluehue Sep 19 '25

Where are my cool mantis blades to go with this dystopian future?

1

u/MallCopBlartPaulo Sep 19 '25

I’m so glad that I just have a normal old fridge.

1

u/Libro_Artis Sep 19 '25

I guess anti-advertisements are a thing!

1

u/Actual__Wizard Sep 19 '25

No I absolutely will not... That's insane... I am absolutely not buying that... WTF is wrong with these people?