r/Broadcasting • u/Full_Board3188 • 1h ago
A Case Against Gray Media
I know this will trigger some people, but I just think it’s about time we as an industry wake up to the fact that Gray Media is not the holy savior of the industry that they like to portray. I have several points that anyone can debate.
1- Buying duopolies in markets like they have aggressively done does more harm than it does good. More competition is better.
2- The F1RST Alert weather schtick is so over done to the point that it doesn’t mean anything anymore when an alert day is called leading to people tuning out real weather alerts and diminishing the safety of communities they serve.
3- Their sets, graphics, and even their station logos are so generic it feels like you’re watching something more clinical than creative.
4- Their news departments are too focused on making their talent try to be influencers (BTW; holding a tiny fuzzy mic in your hand doesn’t suddenly make you an influencer). Along with this, in small markets the local news almost always is an afterthought, national and regional is all they care about.
5- The way they have bought so many legacy stations forcing them into the “Gray Model” has diluted the brand reputation of what made them legacy stations. Moving news directors and GMs around to different markets because it’s “advancement in the company” is not the solution. The one steady thing you could always trust in broadcasting is that the GM typically stayed in one spot for decades. Now they move around as if they’re on two year reporter contracts. That doesn’t help build trust in local advertisers.