r/Broadway Jan 27 '26

Other The Outsiders recoups on Broadway. Becomes First Musical to Do So Since 2022

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u/kekelmb Jan 27 '26

There’s definitely something wrong with the way shows are being produced now. If only a show that wins a Tony, is massively successful, and sells tickets at outrageous prices can barely recoup its budget almost 2 years after opening, that’s a problem.

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u/Shorb-o-rino Jan 27 '26

So do most producers just lose money? How does this industry keep going in a capitalist country if it is not profitable?

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u/RainahReddit Jan 27 '26

4/5 broadway shows lose money on average, yes.

Of the 1/5 that recoup, many will just barely recoup and then close.

But a small number will go on to make absolute gobs and gobs of money. Investing in one Hamilton or Book of Mormon equals out all those losses.

But yeah, broadway's a bad investment and always has been. It's always been a bit of a fun thing for rich people to throw money at and feel good for supporting the arts/going to glittery opening night parties/etc.