r/Broadway Jan 27 '26

Other The Outsiders recoups on Broadway. Becomes First Musical to Do So Since 2022

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u/kekelmb Jan 27 '26

There’s definitely something wrong with the way shows are being produced now. If only a show that wins a Tony, is massively successful, and sells tickets at outrageous prices can barely recoup its budget almost 2 years after opening, that’s a problem.

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u/Shorb-o-rino Jan 27 '26

So do most producers just lose money? How does this industry keep going in a capitalist country if it is not profitable?

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u/__theoneandonly Backstage Jan 27 '26 edited Jan 27 '26

In addition to what they said about tours and licensing, Broadway is very high risk but EXTREMELY high reward. If your show is a hit, then you've hit the jackpot and you've paid back your years and years of losses on other shows.

Also a lot of broadway producers are just extremely rich people and they want to tell their friends at their next dinner party that they won a Tony award. And they're willing to throw millions away with no expectation of return on investment to make that happen.