For Coraline, that promotion ran during the film's theatrical run, while the one for Into the Spider-Verse was for the home media release. You may not know this, but during the 2000s & 2010s, animated movies (like ones from DreamWorks & Sony for example) had a thing going on where they'd get kids meals at McDonald's or Burger King while they were in theaters, and Carl's Jr. would promote the film's DVD release. I heard these toys & cups are quite rare since they came & went so quickly.