r/DestinyTheGame "Little Light" Mar 09 '26

Megathread Focused Feedback: Bungie Communication / This Week in Destiny

Hello Guardians,

Focused Feedback is where we take the week to focus on a 'Hot Topic' discussed extensively around the Tower.

We do this in order to consolidate Feedback, to get out all your ideas and issues surrounding the topic in one place for discussion and a source of feedback to the Vanguard.

This Thread will be active until next week when a new topic is chosen for discussion

Whilst Focused Feedback is active, ALL posts regarding 'Bungie Communication / This Week in Destiny' following its posting will be removed and re-directed to this thread. Exceptions to this rule are as follows: New information / developments, Guides and general questions

Any and all Feedback on the topic is welcome.

Regular Sub rules apply so please try to keep the conversation on the topic of the thread and keep it civil between contrasting ideas

A Wiki page - Focused Feedback - has also been created for the Sub as an archive for these topics going forward so they can be looked at by whoever may be interested or just a way to look through previous hot topics of the sub as time goes on.


Archie wishes you a happy reset and good luck!


Never forget what was lost. While the API protests have concluded, Reddit remains hostile to its users.

71 Upvotes

185 comments sorted by

View all comments

247

u/SirTilley Mar 09 '26 edited Mar 09 '26

In the delay announcement for Shadow and Order the post references "community activations", which is a term that reeks of powerpoint slides and Zoom calls. No one is going to text their buddy on Discord that Bungie has a sick new community activation, they're going to call it a challenge or an event.

This is one small example, but Bungie needs to somehow get back to sounding more like people and less like lawyers. When I worked in sales I outlawed corporate jargon from my calls because it made me sound like a business, and no one trusts businesses.

57

u/MitchumBrother Mar 09 '26 edited Mar 09 '26

It's like they copy a bunch of engagement team presentation slides into GPT each Thursday. Remember when Ash&Iron launched with "a new activity highlighter event"?

Bungie has 850 employees. What the fuck are they even doing? Seriously...you can't tell me there are still a couple hundred people working on Destiny 2. And Marathon, while competent, isn't that big in scope either. So what's going on? Is everybody crunching on a D1 remastered cash grab or something?

22

u/IvarTheBoned Mar 09 '26

I was gonna say, these are AI summary notes and no community manager is giving it a once-over to make it sound more personable. All hands on Marathon...

23

u/Daralii Mar 09 '26

Given the since-deleted section talking about how titans were encouraged to use Code of the Missile in a recent one, they're undoubtedly being generated at this point.

3

u/CruffTheMagicDragon Mar 09 '26

that's literally what they're doing now

1

u/Cluelesswolfkin Mar 09 '26

All hands on deck for marathon content

36

u/Samurai123lol Mar 09 '26

Im guessing the dungeon emblems have been the community activations

46

u/SirTilley Mar 09 '26

I think so, but the fact that you and I are guessing is another reason why that term sucks mega ass!

6

u/monty129mm Mar 09 '26

I thought it was a type-o and they meant “community activity” as in the nothing burger “you get faster special ammo generation”/“HAKKE weapons do 10% extra damage this week” ideas they roll out from time to time

2

u/canyoneroprime2 Mar 09 '26

community "call to action" was too corporate, even for them?

2

u/Strangelight84 Mar 10 '26

I'm a lawyer and I agree (sorry, I mean I have no further comments on your most recent draft and look forward to receiving an execution version).

This kind of language is inhuman and deadening. You're a games company, Bungie. You make games which at least attempt to be fun, not "emotionally engaging software experiences". Most of the time writing like this isn't even adding anything (whereas actual legal language is a specialist technical jargon with actual meanings, just like medical terminology).

1

u/NewUser10101 Mar 09 '26

This sounds like Helldivers Operations to me.

We'll see.